General Manager, Operations & Marketing Expertise
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I am an experienced, hands-on professional with a proven track record of driving measurable business outcomes. With 30 years of experience across international sport, food and beverage, and pet food sectors, I have planned and executed data-informed marketing campaigns, managed brands and projects end-to-end, and partnered closely with commercial teams to increase customer engagement, demand and ROI.
Highly self-motivated and solutions-oriented, I perform best in a fast-paced environment, where execution quality, customer experience, and measurable results matter.
I am much more than a performance marketer, bringing a full commercial business background of the pet food sector, having most recently held the lead of British pet treat brand, ‘Purely Fish’. That said marketing and communications remains at the core of my passion and expertise.
2016 – Present Ideal Foods Ltd, MARKETING MANAGER
Ideal Pet Foods Ltd T/a Purely Fish, GENERAL MANAGER
1993 – 1995 University of Plymouth, HND Business & Finance