Gaurika Singh
Fashion Business, Digital Communication and Media student
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About
A Fashion Business, Digital Communication and Media student at Istituto Marangoni with a strong understanding of both the creative and commercial sides of fashion. Skilled in styling, presentation, and brand storytelling, I bring experience in creative direction and client-facing communication. I'm seeking a placement in marketing, PR or events within the luxury or fashion industry where I can contribute creatively and strategically
Experience
Assistant Director - Pinnacle Marketers - London
(2023-10 - 2024-09)
- Shaping the creative vision and brand tone keeping brand's essence and building brand identity for diverse clients.
- Acting as the main liaison between creative, design and marketing teams to ensure strategic consistency.
- Built and maintained strong client relationship through consistent communication.
- Directing photoshoots, approving grid layouts and styling models and products to maintain consistency across content.
- Managing campaign timelines and budgets for multiple projects.
- Mentoring interns, assigning tasks and responsible for timely execution.
- Onboarded new clients and assisted in the expanding the firm's portfolio across fashion and lifestyle brands.
- Monitored Instagram analytics to assess performance and spotting areas of high revenue potential
- Delivered 9 successful new business pitches, converting 6 clients within a week.
Digital Marketing Intern - Pinnacle Marketers - London
(2023-06 - 2023-09)
- Created mood boards and brand insight presentations that aligned with the luxury aesthetics of brands.
- Researched industry trends and competitor strategies in depth with major focus on emerging trends in luxury and fashion houses.
- Established relationships with influencers and brands to enhance campaign reach
- Assisted in developing and presenting client pitches, strengthening negotiation, communication and client relationship skills.
- Used PowerPoint to prepare pitches.
Fashion Model - Freelance - London
(2022-01 - 2024-09)
- Collaborated with designers, photographers and creative directors to bring lookbooks and visions to life, showing teamwork and adaptability.
- Executed precise styling, posing and movement with attention to detail.
- Managed schedules efficiently showcasing time management skills.
- Adapted quickly to dynamic environments of shoots with flexibilityand keeping composure under pressure.
Education
Fashion Business, digital communications and media - Istituto Marangoni, London (2024)
Accounting and finance - Presidium School (2021 - 2023)

