Creative leader and designer with 20+ years delivering work across graphic design, art direction, and digital product design, now moving into design education
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Creative leader and designer with 20+ years delivering work across graphic design, art direction, and digital product design, now moving into design education. Deep cross-sector experience spanning technology (Google, Samsung, Amazon), retail (KIOSK 78), fashion (Adidas, New Balance), food & beverage (KFC, Starbucks, Diageo, Guinness), and automotive (Mazda, Harley-Davidson). A genuine, long-standing track record of mentoring and developing designers at every level, from junior through to experienced.
An early adopter of AI in creative practice with a clear perspective on how emerging tools should sit alongside, rather than replace, core design principles and craft.
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