Gemine Carney
MARKETING PROFESSIONAL
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About
Client-focused sales and relationship management professional with extensive experience negotiating high-value commercial agreements, managing key accounts, and delivering revenue growth in competitive markets. Highly organised, proactive, and confident communicator with strong interpersonal skills and international client-facing experience. Adept at understanding client needs, building trust, and closing deals through consultative selling and strategic negotiation — well suited to a fast-paced real estate environment.
Experience
Key Account Manager - HUGO BOSS - Zug - Switzerland
(2013-07 - 2018-03)
Managed and grew high-value international client portfolios for the Travel Retail sector across Europe, Middle East, Africa and India, operating in a target-driven, commercially focused environment.
- Negotiated and managed commercial agreements with key accounts, consistently delivering against sales and profit targets.
- Built long-term client relationships through regular communication, needs analysis, and tailored commercial solutions.
- Proactively identified growth opportunities within existing accounts and converted them into increased revenue.
- Led contract discussions covering pricing, promotional investment, product placement and performance targets.
- Created tailored location – specific marketing and promotional content across visual, digital and online platforms to drive engagement and sales.
- Collaborated with design teams on the planning and presentation of physical retail spaces, strengthening brand impact and customer experience.
Assistant Manager - KAREN MILLEN - Copenhagen - Denmark
(2012-07 - 2013-01)
Promoted rapidly due to strong sales performance and leadership capability. Offered own store to manage prior to immigrating to Switzerland.
- Achieved sales targets through proactive customer engagement and persuasive selling techniques.
- Managed daily operations, staff performance and client service standards.
- Implemented promotional strategies to drive footfall and conversion.
- Analysed KPIs and market trends to inform commercial decisions.
Fashion Buyer - TRUWORTHS - Cape Town - South Africa
(2010-03 - 2011-06)
- Negotiated pricing and terms with suppliers to maximise profitability.
- Conducted market and competitor analysis to inform purchasing decisions.
- Managed budgets, forecasts and performance reporting.
- Monitored local/international orders and developed supply contingency plans.
- Worked alongside Planning department to deliver all merchandise within budget and ensure desired turnover objectives were achieved.
Education
Bachelor of Commerce - Marketing - Cape Peninsula University of Technology (2009)
Public Relations - Public Relations - Prisa Education and Training Centre, Damelin College (2005)

