Freelance Marketing Consultant & Contractor - Freelance - Shropshire, UK
(2021-01)
Operating independently, providing fractional marketing leadership, strategic consultancy, and hands-on campaign execution for diverse businesses.
- Contractor Roles (via Adecco) (March 2026 – Present): Delivering targeted marketing and customer engagement initiatives for corporate clients.
- Aesthetic & Wellness Sector Projects: Managed comprehensive rebranding, website development, and content strategies for independent clinics (including Aaron Bishop Aesthetics, US:KIN, and Discreet Aesthetics), consistently delivering professional, compliant, and trustworthy digital presence that showcases her track record of successful project execution.
- Brimfield Vintage Club: Led a complete brand overhaul, including logo redesign and a new website launch to modernise the community's profile.
- Vanaura Wellness Therapy: Developed the end-to-end business plan, trademark strategy, and launch marketing framework for an innovative mobile wellness venture.
Head of Marketing & Communications (Senior Management Team) - PoloWorks
(2023-05 - 2025-01)
Led the marketing function for this professional services firm, reporting directly to the executive board.
- Spearheaded go-to-market strategies that expanded market share and drove measurable revenue growth.
- Oversaw a complete corporate rebranding initiative to align the company's visual identity with its evolving culture and core values.
- Built, mentored, and managed a high-performing internal marketing team.
- Designed and executed a strategic internal communications framework that significantly improved employee engagement.
- Optimised lead generation and pipeline tracking by embedding CRM workflows (Monday.com).
Head of Marketing Communications & Customer Engagement (Senior Management Team) - Brunelcare
(2021-09 - 2023-05)
Managed the brand reputation and customer journey strategies across a complex healthcare and not-for-profit landscape.
- Developed a targeted candidate attraction strategy that reduced staff vacancies by 50% within six months.
- Handled all critical external messaging and PR, successfully safeguarding the organisation's reputation.
- Integrated marketing KPIs with annual business planning to ensure marketing spend directly supports organisational goals.
- Led the marketing team to deliver impactful communication, digital engagement, and branding results.
Communications & Marketing Manager (Maternity Cover) - Connexus
(2019-09 - 2021-01)
Managed the internal and external communications and marketing strategy for a rural housing group with 11,000+ homes across Shropshire and Herefordshire, reporting to the Head of Insight and Change.
- Key Achievement: Developed and implemented a new comprehensive social media strategy alongside the simultaneous rollout of a major brand launch and website overhaul.
- Strategic & External Communications: Designed multi-channel corporate marketing plans, authored key stakeholder literature (including annual reports, newsletters, and advertising copy), and served as the primary media lead for PR and reputation management.
- Internal Communications: Led the group's internal communications framework to foster transparency and clear messaging across the business, maintaining the corporate intranet and delivering a structured internal campaign timetable.
- Commercial & Procurement Management: Served as the primary contract relationship holder for external suppliers; successfully oversaw the formal tender process and purchasing for design, print, and advertising contracts.
- Team Leadership: Provided direct management, operational leadership, and performance reviews to a team of Communications & Marketing Officers and Assistants.
Regional Marketing Manager - Helping Hands
(2019-01 - 2019-09)
- Managed offline communications, local print media, and hyper-local advertising across multiple regional branches to meet new business targets.
- Analysed branch performance data to identify localised growth opportunities and minimise commercial risk.
- Utilised CRM tools for effective customer conversion through automated email campaigns.
Marketing Manager - ABC Selfstore
(2012-04 - 2018-11)
- Led a major operational change program to introduce a new CRM system and modernise sales strategy.
- Built and deployed automated email marketing journeys via Salesforce Pardot to improve client retention and conversion.
- Produced insightful analytics reports for senior leadership to aid long-term strategic decision-making.
