Ginnette
Research · Communications · Community Engagement · Project Management · Wellness
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About
Communications, analytics, and project management professional with over 6 years of experience, spanning public policy research, labour market analytics, integrated campaign management, and community engagement. I bring analytical rigour, a community-first instinct, and a personal commitment to health and wellbeing.
Presently a fellow under the beVisioneers: The Mercedes-Benz Fellowship, for a sustainability project using spent coffee grounds. Over the past year I have deliberately ventured beyond desk-bound roles, teaching yoga, facilitating wellness experiences, and managing a live client engagement campaign. I am seeking opportunities where rigorous thinking and human-centred delivery intersect.
Experience
Freelance Project Manager - Brain Juice Collective
(2026-02)
- Manage end-to-end delivery of a community and stakeholder engagement campaign for a government client, including scope, workplan, budget, and timelines from brief to launch.
- Lead and facilitate workshops and discussion groups with stakeholders and target audiences.
- Coordinate across creative, strategy, and business development teams to keep delivery on track.
- Primary client liaison: translate stakeholder needs into actionable briefs, while managing expectations.
Yoga Teacher - Yoga Movement, Move Repeat
(2025-12)
- Design and deliver 5–8 classes per week across Hatha, Vinyasa, Yin Yang, and Yin class types, independently theming each session and adapting to students' needs.
Manager (Planning, Strategy & Data) - Infocomm Media Development Authority (IMDA)
(2024-08 - 2025-06)
Human Capital Cluster
- Led an integrated communications campaign on Singapore's tech workforce amid AI disruptions.
- Designed and ran a mixed-methods research: Combined workforce analytics (Lightcast) with focus groups for message testing and audience sentiment analysis.
- Convened and facilitated roundtables with Key Opinion Leaders to validate findings, surface other sector sentiments and shape national workforce narratives.
Statistical Specialist (Analysis) - Ministry of Manpower (MOM)
(2022-02 - 2024-08)
- Analysed key indicators regularly: employment, layoffs, hiring, resignation and global competitiveness
- Produced Singapore's quarterly national labour market reports.
- Co-authored a flagship annual Labour Force report and a Cabinet Memorandum for Ministerial-level and senior decision-makers, synthesising macro trends and scenario analysis.
- Data coordination lead during the Budget Debates.
Assistant Manager, Communications & Engagement - Cyber Security Agency of Singapore (CSA) - Singapore
(2019-12 - 2022-02)
- Managed a SGD 4.5M project budget across a portfolio of national public communications campaigns.
- Designed and delivered a community programme, educating youths on cyber safety through multi-format experiences: including physical exhibitions, digital games, a graphic novel, and a video series.
- Led a national scholarship marketing campaign and managed a public awareness survey end-to-end
- Ran daily media monitoring and sentiment tracking, producing coverage analyses for senior leadership.
Communications Specialist - Dilucidar Pte. Ltd. - Singapore
(2019-01 - 2019-09)
- Produced data visualisation, editorial design, and copywriting for international development clients: United Nations (ECOWAS), UN ECA Economic Report on Africa 2019, and the World Bank.
Studios Publicity Intern — Regional Team - The Walt Disney Company Southeast Asia - Singapore
(2017-12 - 2018-06)
- Managed press and media relations across 6 Southeast Asian markets for a major global film release, coordinating talent, media, and hospitality logistics under a high-visibility deadline.
Education
BA Communication Studies (Hons) - Communication Studies with Minor in Film Studies - Nanyang Technological University, Wee Kim Wee School of Communication and Information (2015 - 2019)
