Glykeria Antonaki

Product Manager with 8+ years of experience building B2B SaaS and B2C products, with a particular strength in turning complex data and emerging technology into useful products that people actually adopt. I work closely with users, engineers and commercial teams from discovery and POCs through launch and continuous optimisation. Recently, I have led AI product initiatives involving data quality, governance, user trust and adoption — including AI-enabled reporting and document-ingestion automation.

My approach is practical and user-centred: start with the problem, validate the use case, build with the right people, launch transparently and keep learning after launch.

Purpose & Product Lead at MURPHYCOBB & ASSOCIATES (MCA) (2024-01 – 2026-07)

• Led Product Management, launch strategy and implementation for Control Room, a B2B SaaS platform used by brands to manage cost and carbon budgets and advertising-production jobs.
• Owned the roadmap for two products, working with in-house and outsourced engineers to turn customer needs, business goals and product data into priorities and releases.
• Ran discovery through user interviews, surveys, focus groups and one-to-one conversations, using findings to define problems, validate assumptions and shape features.
• Onboarded 70+ client and creative agency teams globally and presented product demos, data and business insights to C-level stakeholders.
• Led AI initiatives from research and proof of concept through design, launch preparation and post-launch optimisation, including AI-enabled reporting and document ingestion.
• For AI reporting, helped establish the data, governance, guardrails and user communication needed for trustworthy results and adoption; users could analyse live data in natural language and create reusable reporting views.
• For AI document ingestion, worked with AWS partners on a successful POC and helped design a human-in-the-loop approach, governance and continuous-improvement mechanisms; manual data entry was reduced by 60–70% from the first beta.
• Created support materials, playbooks, training and community sessions to help users understand new capabilities and continue sharing feedback after launch.
• In parallel, designed technology features and integrations for a sustainability consultancy service, combining product, data and process to give clients cost and carbon-budget insights.

Product Manager at MURPHYCOBB & ASSOCIATES (MCA) (2018-07 – 2023-12)

• Managed product development and delivery for B2B SaaS products, collaborating across customers, commercial stakeholders and engineering.
• Supported discovery, feature prioritisation, roadmap planning, launch, implementation and customer onboarding.
• Translated user feedback and business requirements into product improvements and clear release communications.

Customer Success Consultant at LOCALISTICO SaaS (2017-11 – 2018-04)

• Managed support and account planning for major UK retail clients using a B2B SaaS platform for local SEO data, online presence and customer insights.

Co-Founder / Product Manager / Product Marketing Manager at APPLIGHT (2016-11 – 2018-07)

• Co-led product launch strategy, marketing and implementation of SLOTAPP, a B2C social mobile app.
• Achieved 25K+ app downloads and 15K+ organic video views with minimal marketing budget.
• Shortlisted as one of Greece's most disruptive startups in 2017.

Assistant to Head of Strategy / Junior Creative Planner at MULLENLOWE GROUP (2014-03 – 2016-10)

• Conducted consumer, market, industry and competitor research and identified trends and insights for client work.

M.Sc. in Digital Anthropology – University College London (UCL) (2018 – 2020)

B.Sc. in Marketing & Communication – Athens University of Economics and Business (2009 – 2013)