Grace Henfrey

I have 5+ years e-commerce experience at Farfetch where I have gained extensive E-commerce strategy, trade marketing, merchandising, business development & analytical skills across luxury fashion & beauty. Launched beauty category in 2022 with the head of beauty & director of category management. I am now seeking my next career progression as e-com/ trade manager within the luxury beauty/ fashion sphere.

work experience 

FARFETCH | DIGITAL MERCHANDISER

• Launched beauty department on Farfetch.com with director & head of beauty
• Daily management of beauty category & go to a
• Lead global trade marketing strategy & ­­calendar with head of beauty content across 360 channels, ensuring balance of commercial and brand content 
• Own & present weekly trade analysis: traffic, conversion, product performance & customer behaviour to drive existing customer growth, repeat purchase & prospects 
• Lead global & regional product trade plans & calendar across CRM, meganav, social, influencer, PC & promotions to improve global marketing strategy & growth 
• Lead UX reporting, gathering analytics and customer feedback to drive growth
• Management of CRM strategy, product build & development – BAU & automated
• Quarterly analysis for brand reporting & content – interpreting data and story telling
• Collaborate with UI team to drive navigation & AB testing
• Oversee site content process & final sign off – assets & creative briefs 
• Define site enhancements & initiatives across tech teams, PLPs & homepage
• Monitor market trends to inform business strategy & present to wider team 
• Monitor stock reporting & day-to-day management of site 
• Collaborate with SEO to optimise best practices to improve search ­
• Work with loyalty team to develop beauty loyalty programme

FARFETCH | JUNIOR DIGITAL MERCHANDISER

• Production of merchandise development & brand strategy reports 
• Merchandise trade reporting on a weekly, monthly & bi-annual basis
• Collaborate with editorial, SEO, app & CRM to plan the trading calendar and deliver strategic product & brand direction for all comms 
• Trend forecasting focusing on market drivers, customers and suppliers
• Competitor tracking & price analysis
• Monitor marketing campaigns – 360 analysis underpinning key success and failure for future calendar planning

FARFETCH | VISUAL MERCHANDISE ASSISTANT 

• Curate and present weekly trade reports in trade catch up 
• Collaborate with digital team to produce best trade marketing strategies
• Product placement for highly trafficked category, sets and brand pages

FARFETCH | ADVERTISING OPERATIONS ASSISTANT (FIXED CONTRACT)

JUL- DEC 2018

• EOC reporting on media metrics to ensure campaign delivery and performance is in line with approved scheduling and client KPI’s
• Manage and track marketing budgets across clients & external agencies 
• Lead planning of advertising schedule & budget reporting 
• Responsible for paid activity timelines and activation 

VICTORIA BECKHAM | BRAND COMMUNICATIONS ASSISTANT (FIXED CONTRACT) 

• Assisted with VB beauty x Estee Lauder collaboration - events & retail marketing 
• Production and delivery of bi-annual sales, Christmas POS and marketing 
• Management of social media; writing copy, scheduling post & reporting 

UNIVERSITY OF LEEDS

BA Marketing 2:1