Grace Li

PR specialist with 2.5 years of experience specialising in sponsorships, influencer collaborations, and PR event management across beauty, FMCG, and luxury brands.

Online Marketing Sales Representative at YUN-TAI BEAUTY CO., LTD (2024-08 – 2025-11)

E-commerce & Sponsorship (60%)

• Contributed to 13% year-on-year revenue growth by coordinating marketing campaigns, developing content plans, and allocating resources based on historical sales insights.
• Negotiated and coordinated brand sponsorships, including product partnerships and influencer promotional collaborations.
• Supported end-to-end e-commerce operations, including webpage maintenance, order processing, and logistics coordination.

Online Marketing Sales Representative at YUN-TAI BEAUTY CO., LTD (2024-08 – 2025-11)

Influencer Marketing (40%)

• Identified and selected suitable influencers based on brand tone, audience fit, and campaign objectives.
• Liaised with influencers to discuss sponsored content direction and ensure alignment with brand messaging.
• Planned and optimised sponsored content strategies to improve audience engagement and campaign performance.

Account Executive at Elite PR Group (2023-12 – 2024-06)

• Led the end-to-end execution of a consumer-facing brand activation, managing project planning, vendor coordination and on-site operations.
• Coordinated brand touchpoints and on site experiences to enhance consumer engagement and strengthen brand visibility among target audiences.
• Supported large-scale PR events and press conferences, managing event logistics and external partners to ensure smooth execution.

Assistant Account Executive at TALENT PUBLIC RELATIONS & MARCOM CO., LTD. (2023-02 – 2023-11)

• Managed the planning and execution of premium beauty PR events for luxury brands, coordinating timelines, stakeholders, and event deliverables throughout the process.
• Led the delivery of 1 VIP pre-launch event and 5 press conferences, while supporting an additional 5 press conferences and 3 VIP whisky tasting events.
• Managed communication with media, clients, and vendors to ensure events aligned with brand identity and delivered a refined consumer experience.

MSc in Marketing Management with Advertising – University of Leeds, UK (2026 – 2027)

Bachelor of Arts in French – Tamkang University, Taipei, Taiwan (2017 – 2021)