Online Marketing Sales Representative at YUN-TAI BEAUTY CO., LTD (2024-08 – 2025-11)
E-commerce & Sponsorship (60%)
- Contributed to 13% year-on-year revenue growth by coordinating marketing campaigns, developing content plans, and allocating resources based on historical sales insights.
- Negotiated and coordinated brand sponsorships, including product partnerships and influencer promotional collaborations.
- Supported end-to-end e-commerce operations, including webpage maintenance, order processing, and logistics coordination.
Online Marketing Sales Representative at YUN-TAI BEAUTY CO., LTD (2024-08 – 2025-11)
Influencer Marketing (40%)
- Identified and selected suitable influencers based on brand tone, audience fit, and campaign objectives.
- Liaised with influencers to discuss sponsored content direction and ensure alignment with brand messaging.
- Planned and optimised sponsored content strategies to improve audience engagement and campaign performance.
Account Executive at Elite PR Group (2023-12 – 2024-06)
- Led the end-to-end execution of a consumer-facing brand activation, managing project planning, vendor coordination and on-site operations.
- Coordinated brand touchpoints and on site experiences to enhance consumer engagement and strengthen brand visibility among target audiences.
- Supported large-scale PR events and press conferences, managing event logistics and external partners to ensure smooth execution.
Assistant Account Executive at TALENT PUBLIC RELATIONS & MARCOM CO., LTD. (2023-02 – 2023-11)
- Managed the planning and execution of premium beauty PR events for luxury brands, coordinating timelines, stakeholders, and event deliverables throughout the process.
- Led the delivery of 1 VIP pre-launch event and 5 press conferences, while supporting an additional 5 press conferences and 3 VIP whisky tasting events.
- Managed communication with media, clients, and vendors to ensure events aligned with brand identity and delivered a refined consumer experience.
