Gurinder Singh

I bridge the gap between boardroom ambition and frontline commercial execution.

With significant, decorated experience across the Data, Tech, and SaaS sectors - including FTSE 100 environments, I help organisations translate complex growth strategies into predictable, risk-adjusted revenue. As a Master Coach and Sales Enablement Consultant, I provide a "triple-lens" perspective: the high-energy facilitation of a Master Coach, the strategic oversight of a Commercial Director, and the systems-thinking of a Trusted Advisor.

Elite Capability Building

Performance transformation only sticks when it changes habits. From the ‘Classroom to the Customer,’ I specialise in practitioner-led development. As a Richardson Sprint Master Facilitator (also SPIN and Miller Heiman accredited), I don’t just deliver curriculum; I scale Global Sales Academies that embed repeatable skills, habits, and behaviours. These programs deliver measurable lifts in customer acquisition and retention - I "talk the talk" because I've walked the walk.

Strategic Oversight & Advisory

This mastery is complemented by an independent, "constructive challenger" voice at the Board table. Having held senior leadership roles at LexisNexis Risk Solutions, the DMA/IDM, and Ascential, I focus on GTM strategy, commercial execution risk, and long-term value creation. My goal is to help leadership teams move beyond the numbers to assess organisational readiness and the true drivers of sustainable performance.

Revenue Infrastructure & Consulting

I transform sales organisations from cost centres into profit centres. By deploying Kirkpatrick evaluation and "quarterbacking" AI-led product launches, I ensure strategy is operationalised at scale. This approach has a proven track record of reducing ramp time and increasing quota attainment across global divisions of 500+ professionals.

Beyond the Boardroom and Classroom, my mantra is to "give back" to the industry that has given me so much and enable talent to win. I live in the South-East with my incredible wife and my son, who is currently at university. Above all, a loving husband, father ("the normal one") and a life-long learner.

Professional Affiliations

• Fellow: Institute of Sales Professionals (ISP)
• Fellow: Institute of Data & Marketing (IDM)
• Member: All-Party Parliamentary Group (APPG) Sales
• Member: Institute of Leadership Management

Always open to discussing strategic sales transformation projects, high-impact coaching initiatives, or Board Advisor/Non-Executive appointments. Let’s connect!

With significant, decorated experience across the Data, Tech, and SaaS sectors - including FTSE 100 environments, I help organisations translate complex growth strategies into predictable, risk-adjusted revenue. As a Master Coach and Sales Enablement Consultant, I provide a "triple-lens" perspective: the high-energy facilitation of a Master Coach, the strategic oversight of a Commercial Director, and the systems-thinking of a Trusted Advisor.

MIT Sloan Level 4 Enabling Leader

Henley Business School - Advanced Management Practice

IOD - Strategic Thinking

University Of Leicester - Social Science