Haaris Nazeer

Performance Marketing Specialist with 2.5+ years of experience managing Google Ads and Meta Ads campaigns across D2C and lead generation businesses. Managed over $1.5M in ad spend across the US, Europe, Kuwait, and India. Proven track record of improving ROAS, reducing CPA, and scaling campaigns through data-driven optimization, audience research, and high-converting creatives.

Senior Performance Marketing Executive at Get Me Rank (2024-02 – Present)

• Scaled a US skincare brand from $2,000 to $27,000/month ad spend achieving ROAS of 2.7.
• Reduced CPA by 16% by developing high-performing creatives for different funnel stages.
• Managed $100K/month Google Ads budget for a US D2C red light therapy brand; achieved $80 target CPA.
• Generated 5,000+ real estate leads at CPL ₹800 with 30% connect rate.
• Led and trained 3 junior executives managing 8–10 clients each.
• Increased ROAS from 2.1 to 2.85 and improved conversion rate 3X.
• Generated 18,000+ leads; reduced CPL from $5.42 to <$1.2.
• Increased revenue by 54% (₹42L to ₹64L) in 3 months at ROAS 4.65.
• Reduced CPA by 48% and doubled conversions (84 → 164).
• Reduced CPA from $588 to $109 and increased conversions by 121% in 8 weeks.

Ads Freelancer at Instarchis (2023-12 – 2024-02)

• Set up and managed Meta Ads for a gifting brand.
• Generated 1,817 DM enquiries with ROAS of 3.5.
• Delivered 300+ leads at ₹275 CPL achieving ₹3.5L revenue (ROAS 4.2).
• Built performance reports tracking CTR, CPC, CPA, and ROAS.

Bachelor of Business Administration in BBA – [Your University] (2022)

Certification in Digital Marketing – [Institute Name]