Hannah Walters

Lead strategic projects, prioritising high impact initiatives where I have worked extensively with in-house marketing and innovation teams for brands like Diageo and Mondelez Lead creative collaborations with a proven ability to work closely with creative teams, including designers and copywriters to deliver engaging campaigns off the back of creative brand work Lead communication and packaging solution strategies with a focus on Diageo to enhance brand identity and appeal

Senior Strategist at Huxly Global (2024-11 – Present)

• Lead strategic projects, prioritising high impact initiatives where I have worked extensively with in-house marketing and innovation teams for brands like Diageo and Mondelez
• Lead creative collaborations with a proven ability to work closely with creative teams, including designers and copywriters to deliver engaging campaigns off the back of creative brand work
• Lead communication and packaging solution strategies with a focus on Diageo to enhance brand identity and appeal
• Project managed an internal team for multiple multi-market projects to ensure that work is refined and actionable. Comfortable working in-house or as an external consultant, liaising with client teams to drive strategic initiatives

Junior Strategist at The Goat Agency (2020-06 – 2021-06)

• Lead, strategised and activated carefully-devised, bespoke strategies for a range of multi-market clients including Tesco, Mars, MyEnergi and UberEats
• Lead internal training sessions: A company-wide weekly session on the marketing industry, market insights and changes and a Strategy-wide bi-weekly session on consumer psychology and behaviour
• Set-up a new virtual onboarding process for the company which has been highly successful since its inception - the "buddy" system
• Won three awards with the company for outstanding work in Strategy including Goat Employee of the month, Team of the Year and Strategist of the Year
• Single-handedly drove over £1.2Million in signed deals in six months for the company based on my grounded and considered strategy

Brand Strategy Consultant at The Value Engineers (2021-08 – 2023-11)

• Lead, devised and executed long-term Brand, Marketing and/or Innovation Strategy for brands including John Lewis, M&S, Starbucks, Asahi and McCarthy Stone using primary quant and qual research (focus groups, interviews)
• Lead innovation workshops and built strong and trusting relationships with key stakeholders and senior clients, as the main point of contact
• Project managed multiple multi-market projects including client management, budget management, resource management
• Translated and manipulated data into easily understandable and actionable insights. Built detailed and visually engaging strategic debrief decks for clients
• Managed junior members of the team – oversaw work, provided feedback and took active involvement in their development

Brand Marketing Strategy Intern at Ugly Drinks UK and US (2018-06 – 2018-09)

• Lead Growth Strategist – competitions and targeted strategy including running an 8-week strategy on consumer "delight" moments
• Attracted highest likes and viewer ratings the company has ever seen. Built following of Instagram from 15K – 18K in 8 weeks
• Social Media Manager– Full management of Instagram, Facebook and Twitter Pages from both UK and US channels. Content creation, managing effective interactions with on-brand influencers, handling of inbound requests. Use of Apps "Later", and Facebook Pages

Career Break at Self-development (2023-12 – 2024-11)

Independently navigated diverse environments, cultures and cuisines across SE Asia, enhancing adaptability and strategic planning abilities

Cook Volunteer at FoodCycle (2018 – Present)

• Create and cook a weekly three-course menu for the homeless and elderly community of London using waste food leftover from Supermarkets. We aim to reduce food wastage while decreasing loneliness and food-shortage in these communities

Social media creator at Creator of @thelittlehealthyfoodie (2018 – Present)

• Instagram influencer for food blog that focuses on plant-based, sustainable food

Bachelor of Arts & Sciences (BASc) in Health and environment – University College London (UCL) (2015 – 2019)

Erasmus+ scheme – University College Maastricht (2017 – 2018)

A Level in Biology, Psychology, Chemistry – Caroline Chisholm School (2008 – 2015)