Hayley Ward

As an experienced copywriter and language enthusiast with an extensive professional background in SEO, creative copywriting and content writing, I am armed with the tools and know-how required to propel brands through high-quality copy. My breadth of experience and in-depth educational English Language background allows me to ensure that the brands I work with captivate, motivate and trigger the right audiences at the right time.

Freelance copywriting, 21/07/2023 – Present

(My website: colourless-green-ideas.com)

Key responsibilities

• Large-scale SEO projects with TrustedHousesitters

Key responsibilities

• Teaching bushcraft and leading group hikes in the Swiss Alps
• Leading excursions
• Blog writing

Key responsibilities

• Blog writing
• CRM email campaigns copywriting
• SEO optimisation

Key responsibilities

• Brand newsletter lead: copywriting, scheduling, reporting, strategy
• Copywriting and SEO for the blog
• Copywriting for email, Instagram, Facebook, Twitter, and Pinterest
• Copywriting for marketing campaigns
• Marketing project management
• Competitor research and conducting experiments to shape the tone of voice

Key responsibilities

• Content writing and optimisation of 50+ pages per week for SEO purposes
• Blog writing, wiki page writing, events page writing, news article optimisation
• Keyword research, analysis and implementation
• Marketing projects ideation, execution and optimisation
• SEO ambassador for Twinkl NewsRoom

Key responsibilities

• Teacher of English Language A Level 
• Teacher of GCSE English Language 
• Tutor

I have a degree in English Language and Linguistics, a Post Graduate Certificate of Education specialising in English Language, QTLS, and a certified TEFL qualification.