Hayley Ward
Experienced SEO and creative copywriter.
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About
As an experienced copywriter and language enthusiast with an extensive professional background in SEO, creative copywriting and content writing, I am armed with the tools and know-how required to propel brands through high-quality copy. My breadth of experience and in-depth educational English Language background allows me to ensure that the brands I work with captivate, motivate and trigger the right audiences at the right time.
Experience
Freelance copywriting, 21/07/2023 – Present
(My website: colourless-green-ideas.com)
Key responsibilities
- Large-scale SEO projects with TrustedHousesitters
Key responsibilities
- Teaching bushcraft and leading group hikes in the Swiss Alps
- Leading excursions
- Blog writing
Key responsibilities
- Blog writing
- CRM email campaigns copywriting
- SEO optimisation
Key responsibilities
- Brand newsletter lead: copywriting, scheduling, reporting, strategy
- Copywriting and SEO for the blog
- Copywriting for email, Instagram, Facebook, Twitter, and Pinterest
- Copywriting for marketing campaigns
- Marketing project management
- Competitor research and conducting experiments to shape the tone of voice
Key responsibilities
- Content writing and optimisation of 50+ pages per week for SEO purposes
- Blog writing, wiki page writing, events page writing, news article optimisation
- Keyword research, analysis and implementation
- Marketing projects ideation, execution and optimisation
- SEO ambassador for Twinkl NewsRoom
Key responsibilities
- Teacher of English Language A Level
- Teacher of GCSE English Language
- Tutor
Education
I have a degree in English Language and Linguistics, a Post Graduate Certificate of Education specialising in English Language, QTLS, and a certified TEFL qualification.
