David Blackwood
SEO Content Writer and copywriter with 9+ years' experience
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About
SEO Content Writer and copywriter with 9+ years' experience creating high-performing content across technology, education, news and social impact sectors. Experienced in developing SEO-driven content strategies, conducting keyword and audience research, and producing engaging long-form content that improves organic visibility and search performance. Strong background in B2B technology writing, remote collaboration, and adapting tone and style for diverse audiences.
Proficient in SEMrush, WordPress, content optimisation and SEO best practices.
Experience
Lead SEO Content Writer at Compass Fostering (2023-04 – Present)
- Developed and executed SEO-led content strategies to improve organic visibility and search rankings, more than halving our average position and tripling overall impressions and clicks.
- Conducted keyword, competitor and audience research to identify growth opportunities and create targeted content plans.
- Produced and optimised website content aligned with search intent and SEO best practices.
- Developed adaptable content strategies specifically designed to either rank prominently within AI Overviews or strategically bypass them to maximise direct organic traffic.
- Pitched and wrote guest posts to increase backlink numbers.
- Collaborated with developers and stakeholders during the launch of a new website to improve user experience and content performance.
- Implemented schema markup across location pages to strengthen search visibility.
- Edited and refined internal and external communications to maximise engagement, clarity and reach.
Remote Copywriter at Software Planet Group (2017-02 – 2023-04)
- Created technical articles, blog content and marketing copy for software and technology-focused audiences.
- Researched complex topics and translated technical information into clear, engaging and accessible language.
- Managed multiple social media channels.
- Collaborated with international teams in a fully remote working environment.
- Consistently adapted tone, messaging and content style for different audiences and objectives.
Volunteer Translation Work & Social Media Management at Ukraïner (2022-02 – 2023-04)
- Translated articles into Portuguese, created and maintained a Facebook page, ran targeted ad campaigns and achieved over 3,000 followers.
Market Research at RE/MAX (2016-09 – 2016-10)
- Devised and conducted a market research survey for Brazilian estate agents RE/MAX Vida Nova.
News & Feature Writing at The Liberty Champion (2015-08 – 2016-05)
- Pitched, investigated and wrote weekly news reports and monthly feature stories for Liberty University's official student newspaper.
Marketing at Health Nut Nutrition (2015-08 – 2015-12)
- Ran an unofficial marketing campaign for Health Nut Nutrition, a health food shop, and received top marks for it.
ESL Teaching at International School of Carpina (2008-01 – 2012-12)
- Taught English as a Second Language to children aged two to 14.
Education
Bachelor of Science in Journalism – Liberty University
Secondary School – International School of Carpina
Secondary School – Colégio Santa Cristina
