Brand & Creative Lead - Windracers
(2024-01 - 2026-12)
Brought in as the sole creative and brand lead at a UAV company, responsible for building a coherent visual identity from scratch and owning all marketing output.
- Built comprehensive brand guidelines and a visual system used consistently across all global communications, from digital to print
- Designed exhibition stands and collateral for international industry shows, managing production from concept to delivery
- Produced sector-specific brochures (defence, agriculture, logistics) and UAV wraps for clients in the UK, US, and Norway
- Built social media ad campaigns using animated (After Effects) and static (Photoshop) assets
- Created technical manuals, data sheets and website banners— all aligned to brand
- Created sales decks in PowerPoint
Marketing Consultant - Self-employed
(2018-01 - 2026-12)
Delivered marketing transformation projects for a range of B2B and B2C clients. Focused on go-to-market strategy, demand generation, and the full customer journey from first touch to conversion.
- Driving Pro: Defined and executed the go-to-market strategy and demand generation programme. Paid and organic social plan built on audience data — 5,000 new followers, 7.4% increase in ad engagement, 84% growth in brand awareness against competitors
- The Clinical Academy: Full rebrand, new website build, and SEO overhaul — search rankings up 250%, click-through rate up 45%, sales up 38% in year one through cross-sell and upsell strategy
- Portsmouth Seafood Festival: Launched and managed the event from scratch across social, web, SEO, and paid media — 82% increase in footfall to Gunwharf Quays, coverage in The Portsmouth News
- Chilli brand launch: Developed brand identity, illustrated product labels, and built a WordPress ecommerce site — average transaction value up 35%+
- Milan Art Institute: Owned and delivered the global marketing plan and calendar to drive brand growth and new client acquisition; led strategy and execution across website, SEO, social, email, and integrated campaigns
- Hayling Christian Centre: Produced engaging written content for marketing campaigns, fundraising initiatives, events, and supporter communications; supported the planning and delivery of integrated marketing campaigns
Marketing Manager - UAVAir
(2018-01 - 2022-12)
Led the entire marketing function at a start-up aerospace company, reporting directly to the CEO. Owned campaign delivery, event management, CRM, pipeline reporting, and pitch management across UK and international markets.
- Grew revenue from £35k £3.7m in three years— marketing was central to outperforming competitors in a flat-growth industry
- Developed and executed a strategy to break into broadcasting, securing a contract with the BBC
- Launched a SAR SaaS product via direct mail to a 100-strong qualified database — £350k profit within five months
- Ran organic SEO that increased search traffic by 300% and achieved first-page rankings for all key terms; managed PPC and social ads contributing 35% of revenue
- Built an in-house video learning portal that improved candidate efficiency and increased course pass rates by 50%
- Created and delivered annual marketing plans with measurable ROI objectives, aligned to commercial targets
- Planned and delivered exhibitions and events across UK and international markets; managed budgets and evaluated ROI
- Managed and mentored the Marketing Executives; fostered a high-performance culture focused on continuous improvement and commercial impact
- Collaborated closely with sales and wider business teams to maximise lead generation and conversion opportunities
- Planned, built, tested, and deployed email campaigns; ensured full GDPR compliance throughout
- Partnered with subject matter experts and go-to-market leaders to develop high-impact content — case studies, blogs, white papers, and articles
- Supported PR activity to build industry profile and brand awareness
- Worked collaboratively with the PPC partner to align paid activity with wider campaigns and priorities
Managing Director - Create Click
(2012-01 - 2018-12)
Managed a web and digital marketing agency from solo freelancer to a team of four, delivering across a broad range of B2B and B2C clients. Retained hands-on responsibility for client strategy and creative while leading all sales, marketing, and account management.
- Led end-to-end planning, delivery, and evaluation of integrated campaigns across paid, owned, and earned channels
- Developed and implemented audience conversion strategies to grow active customer and membership bases for clients
- Acted as brand guardian across all accounts, ensuring every output reflected the client's identity, tone, and values
- Briefed and managed the production of video, social assets, and campaign toolkits to a high standard of brand consistency
Marketing Manager - TecKnowlege
(2008-01 - 2012-12)
In-house marketing manager for TecKnowlege and four sister companies, covering all on and offline marketing activity.
- Delivered and executed the regional marketing plan and calendar — driving content-led campaigns, building digital presence, and supporting demand generation to grow brand awareness and new client acquisition
- Worked closely with Business Development and Sales Enablement to support outreach, demand generation, and prospect engagement; delivered events across the UK
Web Designer & Digital Marketer - iRelish
(2005-01 - 2008-12)
First role post-graduation at a digital agency, covering web design, SEO, email, and social. Produced digital content for Coca-Cola and Youscoob.
