Hitul Unadkat
An enthusiastic, self-motivated, confident and hardworking individual with 14 years’ experience in the banking sector and currently working as a Product Proposition Marketing Executive at Santander. Previous experience from a young age has enabled the development of invaluable business, analytical, consulting, sales, marketing and leadership skills.
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About
An enthusiastic, self-motivated, confident and hardworking individual with 14 years’ experience in the banking sector and currently working as a Product Proposition Marketing Executive at Santander. Previous experience from a young age has enabled the development of invaluable business, analytical, consulting, sales, marketing and leadership skills.
Experience
April 2025 – Present
Product Proposition Marketing Executive
Santander UK
- Create and manage email communications using Dotdigital, supporting mortgage product launches, lending policy updates, and service communications to colleagues and mortgage brokers.
- Develop, update and maintain mortgage tools, factsheets and supporting literature on the Santander for Intermediaries website, ensuring accuracy, compliance and timely delivery.
- Plan and manage broker-facing communications, translating complex product and regulatory information into clear, engaging marketing content.
- Create marketing materials and artwork for a range of internal and external mortgage related events, ensuring brand consistency and alignment with campaign objectives.
- Own and manage content for the Santander for Intermediaries LinkedIn account, driving engagement through consistent, on-brand messaging.
- Create short-form video content using Instagram and TikTok (Reels) and repurpose content for LinkedIn posts to maximise reach and engagement.
- Record, edit and subtitle video content for the Santander for Intermediaries Home Cast podcast, using Adobe Creative Suite to produce high-quality, platform-ready videos.
- Collaborate with internal stakeholders to ensure all marketing communications meet brand, regulatory and governance requirements.
May 2019 – April 2025
Lending Consultant/Mortgage Underwriter
Santander UK
- Underwrite and evaluate high risk transactions by making necessary investigations and make recommendations on suitable courses of action secured lending transactions up to the value of £750k.
- Efficiently progressed through mandate levels able to complete full mortgage application underwrites for employed, self-employed sole trader and self-employed LTD customers.
- Completing multiple applications on daily basis to ensure our demands of increased customer loyalty is met without delay for various types of lending applications, change of borrowers, further advances, new purchases, and loyal movers whilst addressing relevant referral rules and maintaining quality standards. Covers the department mailbox and is first point of contact for colleagues on allocated days.
- Analysing and validating customer documents including validating income and expenditure.
- Creating full mortgage reports for underwriting for risk aspects adhering to banks guidelines and policies.
- Query anomalies relating to mortgage applications and overriding decisions where applicable in line with company standards and risk policies.
- Completing internal quality control checks to ensure colleagues have minimal errors providing structured feedback in line with Risk Governance.
- Takes personal responsibility and accountability for following company procedure and policies, operating in accordance with all risk and control processes and proactively managing risk.
- Creating packs on new processes and systems in order to help colleagues understand them as well as presenting them in person on some occasions.
- Events Lead for the underwriting department creating and hosting team building/engagement events.
April 2013 – May 2019
Relationship Manager
Santander UK
- Taking inbound and making outbound calls using a CRM system looking after 1500 premier customers.
- Looking after 2 Private Bankers portfolios making initial contact and booking appointments.
- Opening new accounts – banking, savings, loans and credit cards.
- Making payments, Bacs credits, FX, deposits, and dealing with client queries.
- Liaising with the internal stakeholders to deal with queries ensuring the best customer outcome.
- Maintaining customer relationships with the bank and increasing loyalty.
- Raise the profile of the Santander brand, support and host local community events.
- Coaching and mentoring new starters.
- Agreement and delivery of KPI’s.
- Consistently been the top seller within the department.
Prior to these roles from 1997 to 2007, I successfully held roles as a Personal Banking Consultant/Sales Advisor at Santander UK which included inbound sales, Customer Service Specialist and Supervisor at E.on PLC which included sales, training and supervising, Sales Advisor and Stock Handler at House of Fraser which included sales and warehouse duties and various sales and admin roles at a family mobile phone business.
Education
Sept 2007 – 2011
Nottingham Trent University: B.A (Joint Honours)
Business Management & Marketing (2:2)
Sept 2002 – June 2004
Wyggeston and Queen Elizabeth College: GCE A Level
Accounting (B); Business Studies (B); Media Studies (C);
GCE AS Level Computing (C)
Sept 1997 – 2002
Soar Valley College: GCSE
Art (B); Drama (A); English (BB); French (B); Mathematics (B); Religious Education (A); Science (BB)
Sept 1996 – June 2001
