Holly Dove

I'm a strategic, creative and commercially driven marketing leader with 15 years' experience building and scaling premium consumer brands across the UK, Europe and US. I combine strong brand leadership with deep omnichannel, retail, digital and e-commerce experience, creating strategies that connect brand building with customer acquisition, retention and commercial growth. I've led international expansion, major retail partnerships, brand transformation and integrated campaigns across DTC, retail, PR, CRM, digital, social, influencer and experiential.

A collaborative and people-led leader, I'm experienced in building high-performing teams, managing significant budgets and working with founders, boards and senior stakeholders to turn ambitious business objectives into clear, actionable marketing strategies.

Global Head of Marketing at Self Glow by James Read (2026-03 – Present)

• Own global brand and marketing strategy across the UK, US and Germany, translating business objectives into integrated plans spanning DTC, retail, digital, CRM, PR, social, influencer, partnerships and experiential.
• Partner closely with the Founder and senior leadership team to evolve brand positioning, commercial strategy and international growth priorities.
• Lead the brand's omnichannel strategy, creating a consistent premium customer experience across owned e-commerce, retail partners and communications.
• Own DTC marketing performance across the customer funnel, using revenue, acquisition, conversion, AOV, retention, ROAS and customer insight to inform channel strategy and investment.
• Lead strategic retail partnerships and activation, working closely with key partners including Space NK to drive category leadership, customer acquisition and incremental revenue.
• Lead integrated product launches and campaigns from strategy and positioning through to creative development, media, influencer, PR, retail and digital execution.
• Manage marketing budgets and agency partners, balancing investment between long-term brand building and shorter-term commercial performance.
• Lead and develop the marketing team, creating clear priorities, accountability and greater alignment across brand, content, digital and commercial activity.
• Identify and develop international market and distribution opportunities while ensuring consistent premium brand positioning across markets.

Global Head of Marketing at Self Glow by James Read (2026-03 – Present)

Key Achievements

• Delivered double-digit YoY DTC revenue growth, including the brand's biggest-ever trading month.
• Drove +61% YoY sales growth with Space NK, establishing Self Glow as the #1 brand in its category with the retailer.
• Accelerated international expansion, contributing to double-digit growth in the US.
• Strengthened the brand's skincare-first positioning, creating a clearer point of difference within the premium self-tan market.

Head of Brands at Discovered Brands (2023-10 – 2025-11)

OUAI | Glow Recipe | Farmacy | Versed | Briogeo | Corpus | Hanz du Fuko | Tula

• Led brand strategy and market development for a portfolio of culturally relevant, founder-led premium beauty and lifestyle brands including OUAI, Glow Recipe, Farmacy, Versed, Briogeo and Corpus.
• Translated global founder and creative vision into clear UK and European brand strategies, protecting each brand's distinctive identity while adapting storytelling for local audiences, retailers and cultural moments.
• Owned integrated brand planning across campaigns, content, social, influencer, PR, partnerships, retail and experiential, ensuring every touchpoint contributed to a coherent and distinctive brand experience.
• Developed culturally relevant campaigns and collaborations that built awareness, community and desirability while delivering against ambitious commercial objectives.
• Set the strategic and creative direction for launches, developing clear briefs and bringing internal teams, agencies, retailers and brand partners together around a shared vision.
• Partnered closely with global brand founders and leadership teams, providing strategic market insight and influencing positioning, launch strategy and investment priorities.
• Led and developed a high-performing brand team, creating clear priorities, raising creative standards and fostering a collaborative, ambitious culture.
• Lead strategic retail partnerships and activation, working closely with key partners including Space NK to drive category leadership, customer acquisition and incremental revenue.
• Lead integrated product launches and campaigns from strategy and positioning through to creative development, media, influencer, PR, retail and digital execution.
• Manage marketing budgets and agency partners, balancing investment between long-term brand building and shorter-term commercial performance.
• Lead and develop the marketing team, creating clear priorities, accountability and greater alignment across brand, content, digital and commercial activity.
• Identify and develop international market and distribution opportunities while ensuring consistent premium brand positioning across markets.

Head of Brands at Discovered Brands (2023-10 – 2025-11)

Key Achievements

• Delivered +180% portfolio revenue growth between 2023–2025, combining strong brand building with disciplined commercial execution.
• Led Glow Recipe's European expansion across 14 markets, including Sephora's largest skincare launch, translating a globally distinctive brand into a scalable multi-market strategy.
• Created and delivered OUAI's Summer of St. Barts, bringing together content, influencer, PR, retail and experiential to create a culturally relevant brand moment and deliver #1 retailer performance.

Global Head of Brand & Marketing at TEMPLESPA (2020-09 – 2023-09)

• Led global brand and marketing strategy, repositioning and modernising TEMPLESPA to strengthen its premium proposition and support ambitious commercial growth.
• Owned the integrated marketing strategy across DTC, digital, CRM, social, content, PR, influencer, partnerships and customer experience, creating a more connected omnichannel approach.
• Worked closely with executive, commercial and digital leadership to translate business objectives into clear annual marketing strategies, investment priorities and growth plans.
• Led brand transformation across positioning, proposition, creative direction, messaging and customer experience, ensuring consistency across owned and partner channels.
• Used customer, e-commerce and commercial insight to optimise the full funnel, balancing acquisition efficiency, conversion, AOV, retention and lifetime value with longer-term brand building.
• Led integrated campaigns and launches across paid, owned and earned channels, connecting creative strategy with measurable commercial objectives.
• Managed significant marketing budgets and agency relationships, continually assessing performance and reallocating investment against business priorities.
• Built and led a multidisciplinary marketing team across brand, digital, content and creative, creating greater accountability, collaboration and commercial focus.

Global Head of Brand & Marketing at TEMPLESPA (2020-09 – 2023-09)

Key Achievements

• Delivered +150% growth across owned channels, significantly increasing DTC and digital contribution to the business.
• Led the successful repositioning and modernisation of TEMPLESPA, creating a more distinctive premium proposition and stronger platform for future growth.
• Built a more integrated and commercially focused marketing function, connecting brand, digital and customer strategy across the organisation.
• Balanced long-term brand building with commercial performance, using customer, retailer and market insight to identify opportunities and inform strategy.

Head of Brand & Marketing, UK & EU at Bondi Sands (2018-11 – 2020-05)

• Led UK & EU marketing strategy, communications and 360° campaign delivery for Bondi Sands, driving brand growth, audience engagement and market leadership.
• Owned annual marketing planning, budget and P&L, balancing brand investment with commercial performance across a £15m UK / €1.4m EU business.
• Developed and executed integrated campaigns across digital, PR, influencer, social, partnerships, experiential and retail channels.
• Led the launch into Germany and Scandinavia, developing full-funnel marketing strategies to build awareness, acquire new audiences and establish the brand in new markets.
• Identified new audience and commercial opportunities through consumer insight, partnerships, new listings and culturally relevant campaign activity.
• Worked cross-functionally with commercial, sales, retail and agency teams to ensure marketing plans supported wider business and distribution objectives.
• Managed and developed a team of eight, alongside external agencies and creative partners, to deliver high-impact, insight-driven marketing.
• Owned influencer and creator strategy across UK & EU, building brand awareness, content engagement and authority.

Head of Brand & Marketing, UK & EU at Bondi Sands (2018-11 – 2020-05)

Key Achievements

• Established Bondi Sands as the #1 self-tan brand in the UK.
• Drove 7% YoY market share growth and record-breaking SKU sell-through, with 10k units sold in week one.
• Delivered 30% YoY category growth through strategic new listings, audience development and campaign excellence.
• Successfully launched and established the brand across new European markets.

Senior Brand Manager at Batiste (Church & Dwight) (2016-06 – 2018-11)

• Defined the 1, 3, and 5-year strategic NPD and brand roadmap for Batiste, delivering growth across multiple ranges and retailers.
• Managed full ATL/BTL budget and led integrated campaigns that expanded penetration and frequency.
• Partnered cross-functionally to realign NPD and communication strategy for sustainable category leadership.

Senior Brand Manager at Batiste (Church & Dwight) (2016-06 – 2018-11)

Key Achievements

• Surpassed campaign KPIs across multi-channel launches.
• Led a full 360° relaunch of Batiste Core range, increasing penetration by 3% and brand to #3 shampoo brand in the UK.

Senior Global Brand Manager at Eden Parfums (2014-01 – 2016-06)

One Direction & Cristiano Ronaldo Fragrances

• Led global creative campaigns, PR, and sponsorship activations across major celebrity fragrance lines.
• Developed and executed high-visibility 360° media strategies across print, digital, and experiential channels.

Assistant Product Manager at RIMMEL, Coty (2011-08 – 2013-12)

• Owned 360° global strategy for nail category launches, from NPD to campaign execution across TV, digital, and influencer platforms.
• Collaborated with celebrity partners including Kate Moss and Rita Ora to drive record growth in key franchises.