Strategic Commercial & Transformation Leader
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Strategic Commercial & Transformation Leader with a proven track record of delivering business-critical change and driving international B2B revenue growth in complex, fast-moving markets. Experienced in restoring disrupted dealer networks, strengthening stakeholder trust and designing scalable sales and operational processes that improve resilience, profitability and long-term performance.
A Non-Executive Director with strong governance awareness, currently completing a Postgraduate Certificate in Change Leadership, bringing a structured and evidence-based approach to organisational transformation.
Underpinned by advanced legal education (LLB, LPC, LLM), bringing analytical rigour, governance insight and disciplined risk management to commercial and transformation strategy.
Recognised for aligning cross-functional teams, embedding KPI-driven performance frameworks and delivering consistent above-target results while safeguarding sustainable growth.
Over seven years at Ifor Williams Trailers Ltd, progressed from Change Management Project Coordinator to Change Management Team Coordinator, and currently Sales Manager. Delivered operational and commercial improvements across dealer networks, implementing scalable sales processes, improving reporting and forecasting, and stabilising international B2B relationships disrupted by Brexit, COVID, and market challenges.
Led high-impact projects including restructuring production planning, realigning the After Sales team for compliance and performance, and managing sponsorship and marketing programmes that enhanced brand visibility. Oversaw multi-million-pound accounts, exceeded sales targets, and drove measurable revenue growth while coordinating cross-functional teams and embedding continuous improvement practices.
Legally qualified to postgraduate level and currently enhancing strategic change and leadership capabilities through postgraduate study, complementing extensive commercial and transformation experience.
Education & Professional Development
