Ikram Badri

International Marketing & Communications professional with 5+ years of experience across digital marketing, social media, content, community engagement and brand communications within international environments. Experienced in developing audience-focused campaigns, managing social media strategy, analysing performance and coordinating cross-functional stakeholders across marketing, PR, paid media, partnerships and digital teams.

Currently specialising in international marketing for MENA audiences within luxury retail, combining cultural insight, localisation and data-led strategy to strengthen audience growth and engagement. MBA-qualified with an additional MA in Legal & Business Translation, bringing a distinctive combination of commercial marketing, cross-cultural communication and multilingual expertise.

International Marketing & Social Media Specialist at The Bicester Collection (Value Retail Ltd) (2025-07 – Present)

• Lead digital marketing and social media strategy for the MENA region, ensuring alignment with global brand and commercial objectives.
• Plan and execute integrated marketing campaigns supporting seasonal activations, luxury retail promotions, boutique launches, and brand initiatives across multiple digital platforms.
• Increased Snapchat followers by 200%, engagement by 500%, and reach by more than 34,000% through targeted content strategies and campaign optimisation.
• Produce multilingual Arabic–English marketing content while maintaining consistent brand messaging across digital channels.
• Collaborate with PR, design, legal, paid media, retail marketing, and content teams to deliver integrated marketing campaigns.
• Analyse campaign performance using digital analytics and audience insights, providing data-driven recommendations to optimise results.
• Support brand activations and events through live content creation, community engagement, and real-time storytelling.
• Manage filming, photography, and creative production logistics for marketing assets.
• Provide Arabic–English translation for marketing campaigns, ensuring culturally relevant communications for MENA audiences.
• Represent the brand at partnership and PR events, engaging with customers, media, and key stakeholders.

Digital Marketing Assistant & Social Media Manager at SIMIR HR LTD (2024-10 – 2025-07)

• Supported the planning and delivery of integrated digital marketing campaigns across multiple business divisions.
• Managed social media platforms, content calendars, and digital communications to increase brand visibility and audience engagement.
• Conducted market research, competitor analysis, and audience insight reporting to inform marketing strategies.
• Coordinated CRM communications and email marketing campaigns to improve client engagement and lead generation.
• Monitored campaign performance using analytics tools and prepared optimisation reports with actionable insights.

Social Media Manager (Contract) at La Ferrara Productions (2025-04 – 2025-08)

• Led Instagram marketing strategy and content planning to strengthen brand positioning and audience engagement.
• Coordinated content production and campaign execution to improve online visibility and brand awareness.

Social Media Manager & Administration Officer at Exchange Lab (2021-02 – 2023-07)

• Managed social media platforms, website content, and internal brand communications.
• Produced branded visual and video content resulting in a 35% increase in audience engagement.
• Supported digital marketing activities, stakeholders' communications, and cross-departmental coordination.

Marketing & Social Media Consultant (Freelance) at Self-employed (2020-09 – Present)

• Develop tailored marketing strategies and integrated digital campaigns for clients across multiple industries.
• Create branded content, short-form video campaigns, and performance reports to support data-driven marketing decisions.
• Manage influencer collaborations, community engagement, and multi-platform content planning.

Master of Business Administration (MBA) in Digital Marketing Strategy, Brand Management, Marketing Analytics, Campaign Optimisation – Ulster University (2023 – 2024)

Master's in Legal & Business Translation in Cross-cultural Business Communication, Multilingual Marketing, Arabic, English, French, Italian – Moulay Ismail University (2020 – 2022)