Imaan Shahbaz

Creative and data-driven digital professional with experience across social media, content creation, digital art and e-commerce. Skilled in creating visual content, analysing platform performance and using audience insights to improve engagement and discoverability, generating 600,000+ Pinterest impressions through independent content projects. Currently pursuing an MSc in Human-Computer Interaction Design, with a long-term goal of combining creativity, data and user-centred design in a career in UX.

EXECUTIVE & SOCIAL MEDIA ASSISTANT / CREATIVE ASSISTANT at JUST JUNIPER MEDIA (CARE WHAT YOU WEAR) (2025-11 – Present)

CONTRACT

• Managed the end-to-end delivery of a Vinted e-commerce project, including inventory cataloguing, product photography, SEO-focused listings, order fulfilment, customer communication and issue resolution.
• Conducted competitor and market research on Vinted to identify high-performing product photography styles, keywords and listing approaches, applying findings to improve product discoverability and sales potential.
• Photographed and uploaded clothing inventory on a weekly basis, maintaining accurate listings and consistent visual presentation across the platform.
• Coordinated packaging, postage and delivery issues while supporting the improvement of the store's customer rating and overall purchasing experience.
• Transitioned into social media and creative responsibilities, producing Instagram Reels, fashion-led content and visual carousels to support brand awareness and engagement.
• Modelled fashion pieces for short-form video content and contributed creative concepts aligned with current social media trends.
• Launched and managed the brand's Pinterest presence from scratch, developing the visual strategy and creating branded content and carousels using Canva.
• Balance executive, operational and creative responsibilities across multiple projects, demonstrating strong organisation, communication, prioritisation and attention to detail.

SOCIAL MEDIA MANAGER (VOLUNTEER) at QUIZCARDS (2025-10 – 2026-02)

• Managed TikTok content for an educational brand creating resources for SEND students, developing accessible and engaging short-form content aligned with the target audience.
• Created TikTok carousels and filmed short-form video content, adapting creative approaches based on audience response and platform trends.
• Increased average TikTok performance from approximately 100 views per post to 400–1,200 views per post, demonstrating the impact of consistent content optimisation and audience-focused creative strategy.
• Monitored content performance and used engagement insights to inform future content ideas and improve reach.

VIRTUAL PRODUCT MANAGER (DATA & ANALYTICS) at IEUK TECHNOLOGY SECTOR SKILLS PROJECT (2025-07 – 2025-07)

• Developed a 6-month product roadmap for a wellness app, prioritising features designed to improve user retention and engagement.
• Conducted user research and competitor analysis to identify pain points and inform data-driven feature prioritisation.
• Defined KPIs including Day 30 Retention, WAU, feature usage and A/B testing to measure product performance.
• Presented recommendations connecting user needs, business objectives and data-driven product decisions.

FREELANCE DIGITAL ARTIST (2020-03 – 2023-12)

• Created commissioned digital artwork including portraits, character designs, stickers and landscapes, translating individual client briefs into original visual concepts.
• Managed the full client lifecycle from initial brief and creative development through revisions and final delivery.
• Built strong client relationships through clear communication, reliability and responsiveness, achieving a 5-star rating with 100% positive reviews.
• Managed multiple commissions and competing deadlines through effective workload planning and prioritisation.

MSC in HUMAN-COMPUTER INTERACTION DESIGN – CITY ST GEORGE’S, UNIVERSITY OF LONDON (2026-09)

BACHELOR in DATA SCIENCE – UNIVERSITY OF HERTFORDSHIRE (2023-09 – 2026-09)

NVQ LEVEL 3 in ICS STATISTICS – KINNAIRD COLLEGE FOR WOMEN (2020-09 – 2022-07)