Jade Sullivan

Creative, organised and commercially aware Digital Marketing and Social Media professional with experience in website management, content creation, social media marketing and brand promotion. Currently working as a Virtual Assistant for Wonderful World of Websites, supporting website development, digital marketing and social media management for clients. Alongside this role, I continue to support my family-run business, Reset Wellness Studio, where I help manage the brand's social media presence, create engaging content, promote services and maintain customer engagement.

This ongoing experience has strengthened my understanding of digital marketing, brand storytelling, audience engagement and creating content that delivers results. My previous HR career has equipped me with excellent communication, organisation and stakeholder management skills, allowing me to build strong relationships, manage multiple priorities and work effectively within fast-paced environments. I am passionate about creating engaging digital content and staying up to date with social media trends, with a particular interest in luxury, hospitality and lifestyle brands.

Virtual Assistant - Wonderful World of Websites - Abercynon, Rhondda Cynon Taff

(2026-02)

As a Virtual Assistant at Wonderful World of Websites, I provide administrative, website, and digital marketing support to help maintain and grow the company's online presence. My responsibilities include assisting with building, updating, and amending websites to ensure content remains accurate, engaging, and user-friendly. I manage and respond to emails, supporting communication with clients and handling day-to-day administrative tasks efficiently.

I also create, schedule, and publish social media content across platforms, helping to increase engagement, maintain brand consistency, and support overall marketing efforts. My role requires strong organisation, attention to detail, creativity, and the ability to manage multiple tasks in a fast-paced digital environment.

Digital Marketing & Business Support - Reset Wellness Studio - Merthyr Tydfil, Merthyr Tydfil

(2025-06)

Digital Marketing & Business Support (Family Business) (Part-time alongside other role)

• Continue to support the day-to-day promotion of the family-run wellness business.
• Create engaging social media content across Instagram and Facebook to increase brand awareness and customer engagement.
• Design marketing graphics and promotional material using Canva.
• Capture photo and video content for social media and promotional campaigns.
• Plan and schedule content to maintain a consistent online presence.
• Respond to customer enquiries through social media and email.
• Support promotional campaigns, offers and events to increase bookings and customer retention.
• Ensure all branding remains consistent across digital platforms.
• Monitor engagement and adapt content based on audience response and current trends.

HR Officer - Caerphilly County Borough Council - Caerphilly

(2020-01 - 2026-01)

• Provided professional HR advice and guidance to managers on employment legislation, policies and procedures.
• Managed sickness absence cases, with a particular focus on long-term absence management and supporting employees through the process.
• Handled termination processes and negotiated settlement agreements for employees on long-term sick leave.
• Conducted welfare meetings and supported managers through formal HR processes relating to absence cases.
• Liaised with Trade Unions, Occupational Health, Pension Services and senior stakeholders to support case resolution.
• Maintained accurate and confidential employee records, ensuring full GDPR compliance.
• Produced HR documentation, correspondence and reports with a high level of accuracy and attention to detail.
• Developed strong communication, organisation and stakeholder management skills while managing sensitive and complex cases in a busy environment.

HR Assistant - Caerphilly County Borough Council - Ystrad Mynach

(2017-05 - 2020-01)

• Deliver effective and efficient general HR service to all HR customer across the council
• Provide accurate and timely advice
• Work towards tight deadlines by ensuring work is prioritised
• Inform manager when employees have met Sickness absence triggers in line with the Councils Managing Sickness Absence Procedure.
• Review Informal Absence Reviews completed by manager and advise on any amendments that need to be made
• Take part in Formal Hearings as note take
• Write up relevant notes from hearings and send to employees
• Communicate with colleges in relation to updates and any correspondence received
• Daily filing (Idox System)

Hospitality Supervisor / Bar Manager - The Scarlets - Llanelli

(2018-11 - 2019-02)

• Serving alcoholic and none alcoholic drinks
• Stocking up at the end of the shift as well as stock rotation
• Stock take
• Cash handling
• Evening cashup
• Ensuring the customer enjoy their time at the game as well as dealing with any complaints.
• General Cleaning

Bar Supervisor / Manager - The Stables Restaurant - Merthyr Tydfil

(2017-11 - 2018-11)

• Serving alcoholic and none alcoholic drinks
• Serving food
• Taking food orders
• Stocking up at the end of the shift as well as stock rotation
• Stock take
• Cash handling
• Evening cash up
• Calculating weekly wages and paying staff
• Dealing with customer complaints
• General Cleaning

Bar Staff - The Red Cow Pub - Merthyr Tydfil

(2017-08 - 2017-11)

• Serving alcoholic and none alcoholic drinks
• Taking food orders
• Stocking up at the end of the shift as well as stock rotation
• Stock take
• Cash handling
• General cleaning

Assistant General Manager - DW Sports

(2015-11 - 2017-04)

• Running the fitness club as the General Manager in their absence
• Checking, amending and authorising staff timesheets
• Checking, amending and authorising freelance wages
• Authorising and processing holiday requests
• Driving brand standards and customer service levels
• Recruiting, training and managing staff
• Helping to drive the operational excellence of the gym
• Reporting directly to the General Manager
• Conduct the daily Revenue and banking
• Data capture and input (including stock take)
• Signing up new members
• Deal with customer complaints and queries
• Deal with all incoming telephone calls (Book classes, member's assessments and general queries).
• Process daily payments
• Check, process and file weekly check sheets paperwork
• To comply with all statutory legislation such as Data protection Act 1998
• Promote a helpful and professional image
• Supports and advise staff
• Carry out disciplinary when needed

Front of House Manager - DW Sports Fitness

(2015-06 - 2015-11)

• Providing world class Customer Service
• Anticipate members needs whenever possible, ensuring the customer is treated correctly on each user occasion, delivering the quality of the service needed to ensure customer loyalty is maintained.
• Dealing with customer complaints/Queries
• Managing a small team to ensure the running of Reception and Bar are carried out efficiently
• Responsible for all aspects of petty cash
• To ensure floats are accurate and have enough change
• To carry out the accurate administration of new memberships, direct debits and general membership transactions.
• Daily revenue and Banking
• Holding staff meetings
• Placing daily catering orders
• Carrying out weekly stocktake
• Liaising with other Managers and Head Office
• To carry out or assist General Manager with disciplinary meetings
• Follow all policies and procedures
• Dealing with holidays and absence

Office/HR Manager - Janro Ltd

(2011 - 2015-05)

• Carrying out staff appraisals
• Dealing with all staff issues
• Leasing with external Human Resource advisory services (Mentor Live, Natwest) and communicating these messages to the managerial team and director to influence company policy
• Employee relations managing absence, disciplinarians, grievances, sickness etc. Measure employee satisfaction and identify areas that require improvement
• Performance Management: coaching managers on performance management issues and processes
• Recruitment & retention: managing talent and succession planning; taking overall responsibility for recruitment activity and campaigns
• Reward advise and support employees on company benefits
• Policy & procedures implementation of new HR policies, procedures and processes
• Ensure all company policies and procedures are up to date in line with current employment law. Ensure line managers are up to date with changes to any policies.
• Working with senior managers, coaching them and advising on all people issues
• Deal with complex disciplinary/grievance and HR issues, using HR and company knowledge evidencing appropriate decision making skills
• Dealing with Customer Complaints
• Overseeing the running of all Awarding Bodies
• Ensuring that all courses and resources where set up efficiently
• Dealing with customer queries
• Managing a small team to ensure the running of the company is carried out efficiently
• Sitting on the managerial team influencing company policy and strategic discussions
• Crafting of business and people solutions
• Managing priorities between casework and projects
• Managing HR budgets

Administrator - Janro Ltd

(2011 - 2015-05)

• All paper processing and filing
• Input all relevant data onto computer and save to backup storage disks
• Making up Resources
• Photocopying
• Answering the telephone
• Dealing with customer queries
• Ensured all Awarding Bodies standards were adhered too
• Ensured all Awarding Bodies communications were communicated to the relevant managerial personnel effectively
• Ensured all office systems were run in a streamlined and effective fashion

Deputy Manager - DW Sports Fitness

(2009-11 - 2011)

Duties & Responsibilities include:

• Staff: - I was directly responsible for 11 members of staff within the centre. My duties include organising staff Rotas' that suit their contracted hours and offering overtime where applicable as well as being responsible for calculating payroll. Daily checks are conducted on each member of staff to ensure that their responsibilities are conducted the standard expected and in a timely manner
• New Members: - Taking the member through the appropriate paper work and ensure that all relevant paperwork is signed. Ensuring that the member understands the terms and conditions including the cancellation period. Setting up the initial payments of membership before setting up an enrolment day with the most suitable trainer to suit their individual goals.
• Revenue: - Each day it is my responsibility to balance the revenue from the previous day, ensuring that any differences are rectified at its earliest opportunity. These details are then inputted into a database that is forwarded to the Head Office for their approval.
• Health & Safety: - It is the responsibility of the Duty Manager to conduct the daily Health & Safety checks. These duties are conducted regularly throughout the day ensuring the safety of both members and staff alike. Monitoring equipment for faults, fire alarms and panic alarms are an example of some the frequent checks I conduct.
• Opening/closing of building: - It is my role to be when on duty to open/close the leisure centre. For this I follow a strict regime to ensure the safety of the building and attending members.
• Stock take/Ordering: - All stock that is required by the centre comes under my responsibility. There are set times during the month for these checks but I take it upon myself to do these more frequently to ensure our loyal customers satisfaction.
• Complaints: - I deal with both customer and staff complaints. I ensure that in most cases these complaints can be rectified immediately, ensuring that I remain empathetic with the issue's raised.

GCSE - Maths, English - Merthyr Tydfil College (2006 - 2006)