Marketing Manager at Marketing Signals (2025-01 – Present)
- Conducted full brand and site analysis, advising on future strategy.
- Scripted, filmed and edited videos with clients to use as testimonials.
- Conducted comprehensive SERP analysis on prospective customers.
- Planned and wrote outreach email sequences for sales, with my emails receiving the most replies in AB testing.
Marketing Executive at EMJ (2024-01 – 2025-01)
- Lead social media strategy across three core brands, adapting tone of voice and audience specifications for each entity.
- Producing short form video and visual assets for social channels.
- Ran end to end production of the EMJ GOLD podcast, including hosting, camerawork, guest liaison, scripting and editing direction.
- Devised and wrote long form, lead generating blog posts.
Content and Editorial Executive at EMJ (2022-01 – 2024-01)
- Oversaw social media management, crafting content calendars and creating posts through Adobe suite and HubSpot.
- Pitched and developed new content formats, including feature articles, podcasts and new emails to boost engagement.
- Led the production and editing direction of the EMJ GOLD podcast, improving quality with the addition of video and social cutdowns.
Editorial Assistant at EMJ (2021-01 – 2022-01)
- Wrote and published long-form copy on WordPress, analysing and reporting on content performance and relevant trends.
- Devised, built and sent emails to a database of over 700,000 readers.
Market Reporter at Argus Media (2020-01 – 2021-01)
- Conducted weekly market research on sulphur trade, delivering live news on fertiliser commodity flows.
- Produced and laid out weekly reports using Censhare and Adobe InDesign, adhering to strict editorial standards.
- Initiated and managed cross-time-zone client calls, enhancing industry relationships and report accuracy.
