Jamie Pedlar

Strategic healthcare communications and programme leader with extensive experience delivering global omnichannel & multichannel initiatives for pharmaceutical and healthcare organisations. Proven track record leading multidisciplinary teams, building senior stakeholder partnerships, driving significant commercial growth and operating within strict, regulated environments. Recognised for translating business objectives into scalable, measurable programmes while strengthening client relationships and expanding account value.

Programme Manager at Inizio Engage XD (Axiom UK previously) (2022-06 – Present)

• Successfully grew a key client account from £45K to £1.4M annually by expanding stakeholder engagement and establishing a partnership with their sister company.
• Direct strategic delivery of complex omnichannel and multichannel communication programmes for global and local pharmaceutical organisations.
• Drive commercial growth through stakeholder expansion and portfolio development.
• Client partner, aligning programme delivery with business objectives within highly regulated environments.
• Lead multidisciplinary teams of 5-15 members, spanning strategy, insights, creative, editorial, compliance, digital and external partners to deliver integrated programmes across multiple channels.
• Manage and mentor a team of junior to mid-level project managers, fostering professional development and delivering high-quality client outcomes.
• Facilitate senior-level client discussions relating to programme strategy, delivery, budgeting and long-term planning.

Account Manager at VMLY&R HEALTH (2021-10 – 2022-05)

• Drove end-to-end delivery of predominantly digital, as well as print-based, marketing campaigns for major pharmaceutical clients including Pfizer and Novo Nordisk, aligning closely with their brand strategy and compliance requirements.
• Shaped project teams from initial briefing through content and concept development to final delivery, ensuring campaign objectives and brand consistency are met.
• Collaborate with cross-functional specialists including copywriters, designers, studio creatives, and quality control, providing clear, stage-specific briefs and ensuring deliverables remain on brief and on scope.
• Led portfolio delivery, including creation of Statements of Work (SOWs), Project Authorisations (PAs), and Purchase Orders (POs), based on client requirements and scope discussions.
• Leverage strong scientific knowledge and agency expertise to ensure all materials comply with country-specific regulatory and medical guidelines.
• Develop and maintain detailed project timelines, proactively managing milestones to ensure on-time, on-budget delivery.
• Oversaw and mentored a team of junior to mid-level account executives, supporting their development while maintaining high standards of client service and project delivery.

Senior Account Manager at Bluestep Solutions LTD (2018-11 – 2021-10)

• Led the healthcare department, overseeing strategic marketing and design projects for NHS and private sector clients across key health areas including but not limited to, sexual health and mental health.
• Worked consultatively with clients to define briefs, uncover core challenges, and propose creative, results-driven marketing solutions.
• Continuously evolved service offerings by gathering client insights, conducting market research, and establishing a partner network to expand capabilities beyond internal resources.
• Developed strong, trust-based client relationships, often acting as the primary liaison across project lifecycles and representing clients in high-level stakeholder discussions.
• Reported weekly to senior leadership, including the Managing Director, on performance metrics, marketing strategies, project status, and department highlights.
• Collaborated cross-functionally with internal departments, including Project Directors, Creative Leads, and Designers, to ensure cohesive project delivery.
• Partnered with the Marketing Manager to provide timely and relevant content, supporting campaigns tied to healthcare milestones and current project highlights.

BA/BSc Open Honours in Business Management