Jamie Tye

A commercially driven Sales Leader and Business Development professional with more than 25 years' experience delivering sustained revenue growth through new business acquisition, strategic partnerships, enterprise sales and long-term account development. Throughout career trusted to build businesses, launch new propositions and develop commercial strategies across Employee Benefits, SaaS, Financial Wellbeing and Professional Services. Consistently grown revenue by identifying new market opportunities, securing enterprise clients and creating strategic partnerships that generate long-term commercial value.

Experience spans complete commercial lifecycle—from opening doors and winning new business to growing major accounts, building partner ecosystems and developing high-performing sales functions. Known for leading from the front, combining strategic thinking with hands-on approach and building long-term client relationships based on trust, credibility and commercial outcomes.

Corporate Benefits Development Executive / Partnerships at Bowmore Corporate Benefits (2025-07 – Present)

Responsible for developing Bowmore Corporate Benefits through strategic business development, partnerships and consultative client management.

• Played a leading role in launching Bowmore Corporate Benefits into the UK market
• Built strategic partnerships with leading accountancy firms including Bishop Fleming, Shaw Gibbs and TC Group
• Generated new revenue through accountants, HR consultancies and professional introducers
• Delivered employee benefit redesigns producing savings exceeding £40,000 while improving overall employee value
• Created Bowmore's Small Scheme Service, opening an entirely new SME market
• Developed trusted relationships with business owners, Finance Directors and HR leaders
• Develop new business opportunities across SME and mid-market organisations
• Manage strategic client relationships and annual renewals
• Deliver employee benefit presentations and solution demonstrations
• Advise employers on Private Medical Insurance, Group Risk, Workplace Pensions, Salary Exchange and Financial Wellbeing
• Work collaboratively with advisers, insurers, compliance and marketing teams
• Develop strategic referral partnerships and commercial alliances

Business Development Director / Head of Partnerships at Mintago (2022-10 – 2025-06)

Led business development and partnership strategy for one of the UK's leading financial wellbeing platforms.

• Increased Monthly Recurring Revenue from approximately £34,000 to £150,000
• Achieved employee benefit attachment rates exceeding 40%
• Developed strategic partnerships with major employee benefit providers
• Positioned Mintago as a trusted financial wellbeing partner for enterprise employers
• Successfully grew new business, strategic partnerships and existing customer revenue
• Led enterprise business development strategy
• Built relationships with HR Directors, Reward Managers and senior stakeholders
• Delivered consultative demonstrations and onboarding programmes
• Increased customer engagement through strategic account management
• Worked closely with Product, Marketing and Customer Success teams to maximise retention

Senior Business Development Manager / Partnerships at Rippl – Recognition, Reward, Benefits & Incentives (2019-10 – 2022-09)

Played a key role in scaling an enterprise employee engagement and benefits platform through strategic sales and partnerships.

• Delivered 19 enterprise SaaS sales within 18 months
• Won and managed major organisations including ASDA, Betfred, Bristol Airport, Birmingham Airport, Salutem Care & Education, Sport England and Kew Gardens
• Led implementation of the employee engagement platform supporting 144,000 ASDA employees
• Built strategic partnerships that expanded the overall proposition
• Helped establish Rippl as a recognised provider within the employee benefits sector
• Managed the full enterprise sales lifecycle
• Delivered strategic demonstrations aligned to client objectives
• Built relationships with HR Directors, Reward Managers and executive stakeholders
• Developed new partnerships and strategic commercial opportunities
• Worked alongside Product, Marketing and Customer Success teams to improve customer adoption

Account Director & Strategic Partnerships at Terryberry (2017-01 – 2019-09)

Managed enterprise customer accounts while developing new business and strategic partnerships across employee engagement, recognition and benefits technology.

• Managed a national portfolio of more than 150 strategic client accounts
• Built long-term strategic relationships across public and private sector organisations
• Expanded Terryberry's market presence through strategic partnerships
• Delivered high levels of client retention and account growth
• Enterprise business development
• Strategic account management
• Public sector tenders and procurement
• SaaS demonstrations and solution selling
• Customer retention and revenue growth

Sales Director at La Salles Corporate / RTA Business Sales (2002-09 – 2016-12)

• Increased annual turnover from approximately £500,000 to more than £22 million
• Built and led a high-performing sales team, expanding from 4 to 22 Account Executives
• Developed national sales strategies delivering sustained year-on-year growth
• Built strategic referral partnerships with accountants, solicitors and financial advisers
• Mentored and developed numerous successful sales professionals into leadership positions
• National sales leadership
• Commercial strategy
• Mergers & acquisitions
• Business development
• Recruitment and coaching
• Commercial negotiations
• Sales forecasting and performance management