Mark Smith
Strategic Sales and Business Development Leader
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About
An energetic and ambitious Strategic Sales and Business Development Leader with a proven track record of driving sustained growth for customer success in public health, housing, and social care sectors. Expert in empowering high-performing teams and implementing sales strategies across SaaS task management, communication infrastructure, IoT, smart city, and Telehealthcare technologies. A hands-on leader adept at building a motivating environment to support a team creating sustainable stakeholder relationships and aligning strategic vision with operational execution to deliver company growth.
Experience
Sales and Marketing Director UK - Everon Group UK
(2025-03)
Leading UK/Nordic sales and marketing strategy across AI, SaaS and digital transformation solutions for public sector, healthcare, housing and social care markets.
- Driving consultative B2B/B2G pipeline generation, strategic account growth, customer retention and multi-year contract expansion.
- Coaching sales teams, improving forecasting discipline, and embedding modern digital sales practices to accelerate revenue performance.
Business Development Director - 2iC-Care Ltd
(2024-03 - 2025-03)
Built and launched a start-up proposition for healthcare, housing and social care technology markets.
- Created go-to-market, partnership and account expansion strategies to support early-stage revenue growth and recurring income protection.
- Developed board-level commercial plans, customer success roadmaps and consultative sales frameworks for public sector opportunities.
Senior Business Development Manager - GVS Systems Ltd
(2020-01 - 2024-02)
Developed NHS-focused SaaS and technology propositions aligned to clinical, operational and patient-flow priorities.
- Led account growth, retention, commercial governance and implementation alignment across sales, technical and delivery teams.
- Mentored colleagues, improved consultative selling capability, and strengthened public sector brand visibility through marketing and PR alignment.
Business Development / Account Director - Connexin Ltd
(2018-10 - 2019-12)
Established a new Smart City and Social Housing Infrastructure business unit, building market presence across housing associations and local authorities.
- Originated major cloud, health infrastructure and IoT opportunities, including a £30M multi-year Hull City Council proposition.
- Built strategic vendor alliances, shaped board-level growth plans and mentored teams in consultative enterprise selling.
Business Development / Account Director - 3rings Care Ltd
(2016-01 - 2018-09)
Created and executed the go-to-market sales and marketing strategy for a start-up TECS proposition, achieving 87% of a £2M first-year target.
- Secured enterprise contracts with major housing and care providers including Clarion Housing Group and Be Independent York.
- Implemented CRM, bid management, pipeline governance and sales coaching frameworks to support scalable growth.
Corporate / Sales Account Roles - Tunstall Healthcare
(2002-02 - 2015-12)
Progressed through six promotions from Corporate Account Manager to Senior Account Manager, managing high-value local authority and housing association accounts.
- Delivered major TECS and hosted technology contracts, including an £749K eight-year agreement and multiple high-value public sector wins.
- Built long-term C-suite and operational relationships across UK local government, healthcare, housing and social care sectors.
Education
BA (Hons) - Business Management - Leeds Metropolitan University
HND - Business Management (Specialism: Core Sales) - Selby College
HNC - Business Management (Specialism: Core Business P&L) - Selby College
BTEC First Diploma - Business & Finance - Selby College
