Aarya Haran

SEO and GEO specialist with five years in agencies and freelance, owning organic and AI search strategy across technical, content and authority-building for clients in pharma, SaaS, FinTech, EdTech and e-commerce. Uses AI as the starting point for keyword research, audits and analysis, and has built AI-driven tools and workflows that make the work faster and more consistent. Plans paid and organic together, runs Google, Bing and Meta Ads alongside SEO, and has led a content and SEO team as the main client contact.

Freelance SEO & Content Writer - UK clients - Remote

(2026-03)

• Own SEO and GEO for UK SME clients in hospitality, e-commerce and trades, across technical, content, local and authority-building, from first audit to monthly results.
• Use AI as the starting point for keyword research, audits and analysis, through Claude connected to SEMrush and a custom Claude SEO skill, then check and correct the output before it reaches a client.
• Track AI visibility with fixed prompt sets across ChatGPT, Perplexity and AI Overviews, and rewrite key pages answer-first so they're more likely to be cited.
• Plan Google, Bing and Meta Ads alongside SEO, so paid and organic target the same goals; launched a Bing Ads campaign for Inventis Website Design in one working day. Report monthly in Looker Studio.

Link-Building Consultant (Maternity Cover) - SySpree Digital (agency) - Mumbai

(2024-01 - 2024-11)

• Grew organic traffic 22% across five client sites in four months through off-page strategy, digital PR and link building, tracked in SEMrush, Ahrefs and Search Console.
• Prospected publishers and ran tailored outreach, improving overall link quality by 12%.

Senior SEO Content Executive - Evolve Brand Development Solutions LLP (agency) - Mumbai

(2022-07 - 2023-04)

• Led a content and SEO team of three writers and a social media executive, reviewing every piece and giving feedback. Revision rounds dropped and the team took on 4+ new accounts in five months.
• Owned SEO strategy and delivery for 6+ client accounts across pharma, SaaS, FinTech and EdTech as main client contact, leading meetings and managing expectations.
• Diagnosed a traffic drop on Evolve's own site with SEMrush, traced it to keywords that didn't match search intent, re-targeted the pages, and traffic recovered over 3 to 4 months.
• Ran a site speed audit and worked with developers to implement fixes, taking a client site's load time from about 4 seconds to under 1.
• Set a pharma client's strategy in a regulated sector, moving them to LinkedIn brand-building and growing them to 10 to 12 qualified inbound leads a week.

Digital Copy & Content Specialist - Tech Firefly Pvt Ltd - Navi Mumbai

(2021-05 - 2022-05)

• Wrote 25+ SEO blogs and web pages a month, and handled meta tags, keyword placement and internal links on each.

Freelance SEO Content Specialist - International & domestic clients (incl. PageTraffic) - Remote

(2018-10 - 2021-04)

• Delivered SEO content and marketing copy for agency and direct clients in the UK, US, India and Singapore, including enterprise brand work for LG India, adapting language and targeting for each market (US English included).

Master's in Management - Marketing Analytics & Project Management - University of Liverpool (2025 - 2026)

Bachelor's in Business Management - Marketing - University of Mumbai (2012 - 2015)