Karen Ryan

Paid Search Specialist with 14 years’ experience delivering and managing high-performing digital campaigns across B2B and B2C markets. Combines hands-on technical expertise with strategic oversight to build profitable, scalable, always-on campaigns.

Freelance Paid Search Specialist – August 2019 - Present

Managing PPC campaigns from end-to-end for businesses and agencies in global markets across multiple languages, time zones and currencies. Focused primarily on Google Ads and Microsoft Ads for lead generation, with responsibility for strategy, build, optimisation and reporting throughout.

Lead Generation Growth

• Increased leads for Kutchenhaus by 1,386% YOY Google Ad via Google Ads
• Increased leads by 225% YOY for Kutchenhaus via Microsoft Ads.
• Increased downloads by 281% via Google Ads for Bricsys.
• Reduced CPA by 56% from €59.40 to €25.44 for Bricsys via Google Ads.

Senior Search Exec at FastWeb Media/Neon - Dec 2011 – Dec 2021

During my time at FastWeb Media I was a multi-skilled Senior Exec delivering SEO, Link Building,

Outreach, Paid Search and Paid Social campaigns for B2C and B2B clients. I owned International

SEO accounts whilst recruiting, managing and training translators with no SEO experience.

Revenue & E-Commerce Growth

• Increased ticket sales by 256% YOY for The Ticket Factory via Google Ads.
• Drove a 338% YOY revenue boost via Google Ads for The Ticket Factory.
• Delivered £15,000 ROAS for Flexwarm via Google Ads.
• Delivered £127,655 gross revenue, 18.66% above target for Bravissimo’s clothing brand

Pepperberry.