Jay Sewa
Digital Marketing, Community & Cultural Communications Strategist
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About
Regional digital marketing and communications strategist with 8+ years of experience building culturally relevant campaigns, digital communities, and integrated brand experiences across East Africa. Experienced across premium and mainstream FMCG, entertainment, and lifestyle brands including Johnnie Walker, Smirnoff, Captain Morgan, Baileys, Uganda Waragi, Tusker Lite, White Cap, Black & White, Tanqueray, and Singleton. Skilled in digital strategy, audience engagement, campaign storytelling, community management, influencer collaboration, and real-time social communication across multi-market campaigns.
Experience
Content Lead – Digital at Scanad Uganda | EABL / UBL Portfolio (2024-01 – Present)
Lead regional digital marketing, campaign storytelling, and audience engagement across East Africa for premium and mainstream beverage brands.
- Directed digital content and community engagement strategy for the Tusker Lite Rwenzori Marathon, contributing to 125M+ campaign reach, 2.6K+ online mentions, and increased visibility for a World Athletics Label Road Race attracting 6,000+ runners from 35+ countries.
- Managed digital storytelling and audience engagement for Smirnoff Fiestas, supporting youth participation across music, nightlife, and entertainment culture.
- Contributed to the Uganda Waragi SoUGSo60 campaign, strengthening the brand's connection to authentic Ugandan identity and culture.
- Supported regional digital execution for Johnnie Walker Kenya's "The Walkers" campaign across East African audiences.
- Supported the launch of Captain Morgan's MuckPit through entertainment-led digital amplification and creator collaboration.
- Managed digital communication and live audience engagement for lifestyle experiences including Nyege Nyege Festival, Roast & Rhyme, and Tusker Lite Neon Raves.
- Collaborated with creators, influencers, media, production, and client teams to deliver integrated multi-platform campaigns.
- Utilized AI-assisted marketing platforms including Pencil AI and WPP Open to support content optimization and creative workflows.
Community Manager at Scanad Uganda | EABL / UBL Portfolio (2022-01 – 2024-12)
Managed online communities, audience engagement, and culturally relevant communication across multiple FMCG and lifestyle brands.
- Promoted to Content Lead – Digital based on strong performance in audience engagement and regional digital execution.
- Supported real-time engagement, trend participation, and social storytelling during large-scale campaign activations and live experiences.
Digital Strategist at Onflick Digital (2018-01 – 2022-12)
Led digital strategy, content development, and audience engagement campaigns for corporate, development, and public sector organizations including URBRA, Transparency International Uganda, and Uganda Insurers Association.
Head of Operations at Eloquent Model Agency (2020-01 – 2021-12)
Led production coordination, casting management, and campaign execution for brands including Airtel Uganda, Centenary Bank, NSSF, Post Bank, Pepsi among others.
Copywriter at Scanad Uganda / JWT (2016-01 – 2018-12)
Developed advertising copy and campaign concepts for Airtel Uganda, Vodafone Uganda, Tusker Malt Lager, Basco Paints, and FLY Uganda.
Radio Presenter & Producer at Record FM / Wava FM (2014-01 – 2019-12)
Hosted and produced radio programming, developing strong communication, storytelling, and audience engagement skills.
Education
Bachelor's Degree in Mass Communication – Multitech Business School
