Marketing Manager at UNICEF UK (2024-04 – Present)
- Managed £600k+ multi-channel brand campaigns from strategic planning to execution across digital and offline channels, maintaining key brand consideration metrics in a competitive market
- Collaborated with agencies and stakeholders to develop and launch a new creative brand platform, enhancing organisation-wide communications
- Increased conversion of one-off donors to regular givers by 15% year-on-year through targeted, personalised email and website journeys leveraging automation, segmentation and user research
- Leading the marketing department on integrating AI into workflow
Fractional PR & Marketing Manager (FTC) at Tala Thrive (2025-07 – 2025-09)
- Consulted and delivered early-stage marketing activity for the pre-seed mental health startup's launch into the UK market. Fractional, alongside my UNICEF role
- Working on a lean budget to drive early-stage awareness and conversion, and land seed investment
- Delivered a strategic short-term SEO keyword list and content plan, automated email journeys, and a targeted media list which landed early press coverage
Marketing Manager at LOVESPACE (2022-03 – 2024-03)
- As the lead digital marketer, drove acquisitions of storage and removals customers with full-funnel marketing, including a 15% y-o-y sales uplift from a peak-season campaign
- Created a strategic multi-channel content calendar and led content creation across owned and paid channels, increasing traffic from priority SEO keywords by 40% within 3 months
- Developed the brand extensively, leading on user research, creating customer personas and visual assets while establishing brand guidelines and a style guide
- Doubled CRM revenue in year 1, creating an email calendar and personalised, automated journeys
- Ran profitable Google, Meta and affiliate paid campaigns, collaborating with influencers and external agencies with ongoing experimentation, analysis and optimisation
- Managed and trained a junior marketing executive, developing their skills in content creation
Senior Communications Executive at PRS for Music (2020-01 – 2022-03)
- Planned and delivered strategic member communications across web, email, print and events to enhance music creator and publisher income and career development
- Owned the 100k-subscriber member newsletters including editorial planning, content creation and optimisation, increasing engagement rates by 10% year on year
- Led video production for the charity partner's annual fundraising event, increasing y-o-y donations by 30%
- Managed a broad stakeholder network and a range of agency partners
Senior Account Executive at Speak Media (2017-09 – 2019-12)
- Managed client relationships and creative content projects across digital and print. Clients: O2, Royal Mail, Lacoste, Barclays, BBH and European Parkinson's Disease Association
- Owned account and project management processes including briefs, budgets, proposals, resource planning, managing creative production, proofing and reporting
- Supported editorial management, creative copywriting and creative production, including leading the launch of the agency's first client podcast, landing sponsorship from a pilot series
- Supported on pitches and maximised existing client accounts
