Nick Potts
Building Revenue Engines | Full Funnel Marketing
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About
Revenue-focused marketing leader with over 15 years of B2B experience, specialising in driving revenue growth and commercial strategy in the tech and services sectors. Experienced in developing annual and quarterly marketing plans, leveraging data and customer insights to drive performance.
Experience
Proven track record leading cross-functional teams (Sales, Marketing, Account Management) to develop and execute commercial strategies that drive revenue growth and profitability. Skilled at building high-performing marketing functions, fostering data-driven cultures, and implementing agile methodologies to increase productivity and optimise investments.
Most recently, as Head of Marketing at Mobile Rocket, I spearheaded the development of a cohesive commercial strategy, implemented system integrations to unify CRM/CMS platforms, and developed innovative marketing initiatives that reversed a plateau in qualified leads and achieved consistent month-on-month growth.
Previously led the EMEA marketing strategy at Software Improvement Group (SIG), delivering a 23.9% increase in order intake and 15% MRR growth through strategic GTM initiatives and demand generation programs. Passionate about combining leadership, strategic vision, and hands-on execution to deliver measurable business outcomes and commercial success.
Education
I hold a degree in Music Technology
