Business Strategy, Marketing and Positoning
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I help service-based founders, creatives, and expertise-led businesses turn scattered services and ideas into clear, professional businesses that attract the right clients.
My work sits at the intersection of strategy, positioning, digital infrastructure, and marketing. I help businesses and creative projects present themselves at the level they actually operate.
Many founders are highly capable but their business still looks like a collection of services. Messaging is unclear, offers are fragmented, and their website or marketing does not reflect their real value. I help restructure that so the business has clarity, authority, and a digital presence that supports growth.
Alongside my consulting work, I have 8+ years of experience in music marketing and artist campaigns, working closely with Pluswelt Promotion, SPKR, and Dependent Records.
In this role I support artists and releases through strategy, digital infrastructure, and audience growth. This includes website development, campaign planning, social media strategy, merchandise and ecommerce setup, and international tour promotion.
For example, I led the strategic digital rebuild and audience re-activation for the electronic band Mesh, rebuilding their entire digital ecosystem, realigning their brand presence, and supporting a successful comeback campaign including international touring and strong streaming and sales performance.
Before working independently, I spent over 15 years in real estate development sales and marketing in Germany, leading major residential projects, building pricing models, conducting market research, and designing marketing strategies.
Today I combine that strategic background with hands-on digital execution to help businesses and creative projects build clear positioning, professional digital infrastructure, and marketing systems that actually convert.
If you need someone who can think strategically and also implement the digital work properly, feel free to get in touch.
Senior marketing, commercial and digital strategy professional with 20+ years of international experience across music, eCommerce, B2B marketing and large-scale real estate development. Proven track record in building digital infrastructure, leading marketing campaigns, and managing complex commercial projects from strategy through execution.
Currently working at the intersection of music, digital commerce and audience growth, including band management, D2C strategy and international marketing campaigns. Experienced in building online ecosystems (websites, stores, CRM, automation), executing global marketing programmes, and coordinating cross-functional teams across multiple markets.
Previously held senior account management and business development roles in international marketing agencies serving global technology clients such as IBM and Dell, managing large budgets and multi-channel campaigns. Earlier career includes leadership roles in residential real estate development sales and marketing, overseeing projects exceeding €280M and managing multidisciplinary teams.
Known for combining strategic thinking with hands-on delivery, operating effectively in fast-moving environments and bridging commercial strategy, digital systems and operational execution.
