Fractional Strategy Director
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I'm a results-driven Strategy Director with 15+ years’ experience shaping and scaling brands across the FMCG landscape. From global household names to challenger brands, I bring a sharp commercial lens and deep consumer insight to every brief — whether it's crafting positioning, unlocking new growth opportunities, or launching products with impact.
I’ve led high-performing, cross-functional teams and delivered integrated strategies that cut through in crowded markets. Flexible, fast-thinking and collaborative, I always focus on building brands that actually grow.
With specialist experience in food & beverage, FMCG and restricted-category brands, I uncover and articulate strategic opportunities across brand, marketing and communications — shaping positioning, content and growth pathways that drive acquisition, retention and commercial impact. I’ve led and helped create global communications campaigns that unite markets, elevate brand perception and deliver measurable results.
