Jyotika Hajong

Marketplace & E-commerce professional with 5+ years of experience owning business performance across Myntra, Nykaa Fashion, and MNow, including revenue growth, pricing strategy, and P&L-linked KPIs such as GMV, conversion rate, and AOV. Proven track record of driving 2.6x business growth, negotiating vendor and platform partnerships, and leading cross-functional collaboration across Buying, Planning, Marketing, Supply Chain, and Operations to execute high-impact GTM and promotional campaigns. Strong commercial acumen, data-driven decision-making, and comfort operating independently in fast-paced, entrepreneurial environments.

MBA in Fashion Management (NIFT), with deep fashion category expertise suited to marketplace business ownership roles.

Assistant Program Manager at Mosaic Wellness (2025-01 – Present)

Owned end-to-end business performance for Myntra and MNow marketplace channels, driving 2.6x revenue growth in 9 months through commercial strategy, pricing decisions, and operational execution.

• Drove pricing and promotional strategy across campaign periods, contributing to a 25% uplift in sales while protecting margins.
• Partnered with marketplace platform teams to resolve catalog and listing issues, reducing listing errors by 30% and improving live SKU accuracy and visibility.
• Optimized product listings (titles, keywords, images), increasing product visibility by 35% and improving conversion rate by 15–20%.
• Monitored inventory levels and coordinated replenishment planning, reducing stock-outs and improving RU (readiness/uptime) to 85%.
• Collaborated cross-functionally with Supply Chain, Logistics, and Operations to achieve a 95%+ on-time delivery rate.
• Analyzed sales data (GMV, conversion, AOV) to identify growth opportunities, delivering a 10% improvement in underperforming SKUs.
• Prepared MIS reports and tracked commercial KPIs, enabling data-driven decisions that improved operational efficiency by 20%.
• Managed returns and customer resolution processes, reducing return rates by 10–15% and improving satisfaction scores.

Brand Manager at Nykaa Fashion (2022-05 – 2025-01)

Managed marketplace brand partnerships and sourcing for the lingerie category, onboarding 10–15 new brands and expanding assortment by 30%+ to drive category revenue growth.

• Owned pricing and discount strategy, including cart offers and coupon negotiations, delivering 20%+ conversion uplift and a 15% increase in AOV.
• Led end-to-end vendor onboarding and relationship management for 50+ vendors, ensuring commercial alignment and consistent supply.
• Collaborated with Creative, Commercial, and Marketing teams to execute campaigns and banners, improving CTR and campaign performance by ~20%.
• Owned seasonal and promotional planning, driving 20–30% sales spikes during key marketplace events.
• Curated product assortment using trend and sales data, contributing to a 25% uplift in category sales.
• Maintained category and brand page hygiene (catalog accuracy, content quality), reducing errors by 30% and improving customer experience metrics.

Senior Associate - Visual Merchandising Operations at LBB Little Black Book (2022-01 – 2022-04)

• Coordinated with creative and catalog teams to execute campaigns efficiently, reducing turnaround time by 20–25% and ensuring seamless go-live.
• Curated data-driven assortments for events to maximize conversions and engagement.
• Managed event performance data (GMV, conversion, traffic), enabling data-driven decisions that improved subsequent campaign sales by 15–20%.
• Ensured timely, accurate banner updates across web and app, achieving 100% on-time campaign launches.

Merchandiser at Harbor 365 (2021-04 – 2021-12)

• Coordinated with production units for sampling and approvals, reducing turnaround time and accelerating go-to-market.
• Managed third-party quality inspections pre-shipment, achieving 80–90% compliance and reducing rejections by 15%.
• Prepared and managed key commercial documentation (POs, invoices, PIs, tech packs) with 100% accuracy.
• Tracked production and dispatch timelines closely, improving on-time delivery performance.

Masters in Fashion Management – NIFT Gandhinagar (2018 – 2020)

Bachelor in Fashion Designing – NIFT Bhubaneswar (2014 – 2018)