Kalia Alidou

Performance marketing professional with 10+ years of experience managing paid campaigns across Google, Facebook, TikTok and programmatic platforms, including direct experience in the dating app sector. Proven ability to build and execute global acquisition strategies autonomously across multiple EU markets, with a strong grasp of mobile tracking, attribution and data-driven optimisation.

Native

French speaker with hands-on experience managing international campaigns.

Business Developer & Operations Manager - Lumière Consultancy - London

(2023-04)

Hospitality consultancy – developed UK and international business through targeted digital campaigns.

• Developed and executed digital acquisition campaigns to grow the client base across UK and international markets
• Managed paid campaigns and tracked performance data to optimise ROI and support business growth
• Reported on campaign performance and strategic KPIs to senior leadership on a regular basis

Agency Manager - Donutz Digital Marketing Agency

(2018-01 - 2019-05)

• Managed paid campaigns and client strategy across multiple sectors for a PPC and analytics agency
• Oversaw team performance and maintained high standards across all client accounts

Performance Marketing Manager - Comme J'aime (Xynergy)

(2015-12 - 2018-01)

E-commerce health brand, campaigns across France, Belgium and Switzerland.

• Managed and optimised paid campaigns across Google, Bing, Facebook and programmatic platforms autonomously
• Built and executed global acquisition strategy across 3 markets, managing external agency partners and affiliate networks
• Implemented tracking via Google Analytics and Tag Manager to monitor performance and optimise KPIs
• Contributed to 15% revenue growth over 2 years through data-driven campaign optimisation

Google Ads Expert – EMEA - Google - France

(2014-03 - 2015-11)

• Managed Google Ads accounts across Search, Display, Shopping and YouTube for diverse sectors across EMEA
• Built digital strategies and guided clients through campaign setup, tracking and performance optimisation
• Delivered monthly performance analysis and strategic recommendations

Traffic Manager – Performance Marketing - Mektoube (Dating App) - France

(2013-05 - 2013-11)

French Muslim dating app – direct sector experience highly relevant to Muzz.

• Managed paid acquisition campaigns on Google Ads, Bing and Facebook for a dating app audience
• Managed affiliate partnerships and email marketing, tracking performance KPIs weekly
• Implemented web analytics tracking and community management across social platforms

Master's - Digital Marketing - ISEG Business School (2011 - 2013)

Bachelor's - Economics & Management - University of Pau (2009 - 2011)