Karl Dickman

Visionary Product Leader with extensive experience driving digital transformation, AI-led innovation, and high-performing product teams across public and private sectors. Proven record of delivering commercial growth, operational excellence, and user-centric product strategies. Skilled in building and scaling global product organisations, leading AI strategy development, and aligning product portfolios with commercial goals.

Passionate about data-driven decision-making, continuous learning, and empowering teams to deliver outstanding customer and business outcomes.

Senior Product Manager - Adaptavist (ScriptRunner)

(2024-06)

Leading the global ScriptRunner for Jira product suite across cloud, server, and mobile platforms, with responsibility for commercial success, AI integration, and strategic direction for a team of ~50.

• Defined and executed the short and long-term AI strategy for ScriptRunner, focusing on automation, generative AI features, and machine learning-based product recommendations. Partnered with cross-functional teams to establish ethical AI guidelines and measurable success metrics as well as experiments to prove its value quickly.
• Spearheaded the integration of AI-driven automation features within ScriptRunner to help users generate and optimise Jira scripts through natural language — increasing user productivity and reducing time-to-delivery by over 40%.
• Delivered a new tiered subscription model (Base + Pro), increasing average revenue per user and aligning pricing with customer value.
• Defined hiring and capability strategy to expand the team in 2025, focusing on AI, UX, and data-led product insight.
• Introduced a product analytics system combining usage telemetry and sentiment data to inform prioritisation and growth experiments.
• Collaborated with Atlassian marketplace and AI ecosystem teams to explore integrations and joint go-to-market opportunities.

Lead Product Manager - Department for Work and Pensions (DWP)

(2022-05 - 2024-05)

Owned the digital transformation of Corporate Services and led multidisciplinary squads (~260 staff) through the shift from project-led to product-led delivery models.

• Designed and implemented the Digital Corporate Services UCD strategy, embedding user-centred design across teams and transforming culture from delivery-focused to outcome-focused.
• Built and led the UCD strategy and coaching function, driving adoption of service design, OKRs, and continuous improvement.
• Organised department-wide 'Product & UCD Away Days' to foster innovation, alignment, and professional development.
• Partnered with cross-government digital leaders to align roadmaps and define standards for public service design.

Senior Product Manager - Department for Work and Pensions (DWP)

(2020-12 - 2022-05)

Delivered high-impact public-facing digital products accessed by millions of citizens, with a focus on discovery, design, and user feedback innovation.

• Owned product strategy to improve accessibility, reduce processing time, and increase satisfaction for Carer's Allowance Digital Transformation.
• Created a reusable UI/UX component library used department-wide — accelerating prototyping, ensuring accessibility compliance, and improving UX consistency.
• Pioneered a multi-channel customer feedback platform combining social, email, and in-app data to analyse sentiment and inform prioritisation through near real-time insights.
• Embedded continuous research and data-informed iteration into delivery processes, significantly improving release quality and alignment with user needs.

Product Manager - Home Group

(2017-07 - 2020-12)

Delivered multiple digital and service innovations for one of the UK's largest housing associations.

• Led design and launch of customer self-service mobile and web apps, transforming engagement and operational efficiency.
• Introduced a new product standard for tenancy onboarding called 'Love to Live Here' Guarantee, improving customer satisfaction metrics by 25%.
• Founded the Housing Association Digital Forum and Home Group Imaginarium, driving sector-wide collaboration and experimentation.
• Led startup-to-scale delivery of a wellbeing app for staff and tenants, later adopted across multiple regions.

Product Lead - Leighton

(2016-01 - 2017-07)

Oversaw multiple enterprise-scale digital transformations for clients including British Airways, IKEA, and Ambassador Theatre Group.

• Delivered a £28M Flight Crew Scheduling system overhaul for British Airways — modernising core workflows and enabling mobile-first access.
• Managed delivery of IKEA's new careers site and employee mobile app, improving candidate conversion and onboarding experience.
• Introduced freemium monetisation models for digital platforms, driving additional revenue opportunities through customer segmentation.
• Founded Leighton's first client support function, implementing CRM workflows and apprenticeship programmes.

Lead Product Manager - Lionbridge

(2014-03 - 2016-01)

Senior Data & Information Analyst - UK Asset Resolution Ltd

(2014-01 - 2014-03)

Employment Advisor - Ingeus

(2013-04 - 2013-12)

Technical Database Analyst - Durham University

(2013-02 - 2013-04)

Customer Insight Analyst - Home Group

(2010-08 - 2012-12)

PhD - Human Computer Interaction