Kash Mehta

Senior digital marketing and MarTech leader with nearly 15 years' experience owning digital strategy and hands-on delivery across B2B, B2C, international, multi-brand and high-consideration environments. Combines strategic roadmap ownership with direct expertise across Google Ads/PPC, Meta paid social, SEO/GEO, websites/CMS, HubSpot/CRM, marketing automation, GA4, UX/CRO and analytics. Commercially focused, with experience managing a £2m digital budget, agency ecosystems and cross-functional stakeholders to improve qualified acquisition, conversion and ROI.

Digital Marketing Lead at GPE (2025-12 – 2026-08)

• Owned key elements of GPE's digital roadmap across corporate web, digital acquisition, SEO/GEO, CRM, analytics and MarTech, assessing opportunities and aligning priorities with audience, brand and commercial objectives.
• Led website, landing-page and end-to-end digital-journey optimisation with developers and agencies, using traffic, UX, behavioural and conversion insight to improve engagement, enquiry quality and conversion.
• Acted as a strategic digital partner to senior stakeholders and specialist agencies, translating commercial requirements into briefs, channel priorities, KPIs and coordinated delivery across digital workstreams.
• Advanced Power BI and digital measurement across website, campaign, audience, lead and conversion KPIs, turning performance data into clear optimisation and investment recommendations.
• Developed AI-search/GEO discoverability improvements through research and specialist-agency engagement, embedding test-and-learn and AI-enabled thinking across search, content and digital journeys.

Digital Marketing Manager at ETF Stream (2025-06 – 2025-11)

• Led international digital marketing across website/CMS, Google paid search, SEO, CRM/email and content, increasing qualified leads by 35% through audience-led acquisition and continuous optimisation.
• Used GA4, search, audience and campaign data to diagnose performance and improve acquisition efficiency, lead quality and conversion across international activity.
• Owned landing pages, campaign content and CRM/email journeys, strengthening segmentation, messaging, nurture and conversion paths across international audiences.
• Built GA4 and Power BI dashboards across website, campaign, audience, lead and conversion KPIs, providing clear commercial reporting and actionable optimisation recommendations.

Marketing Technology Manager at The Office Group (TOG and Fora) (2021-06 – 2025-04)

• Led digital marketing and MarTech across the multi-brand TOG/Fora portfolio, coordinating websites/CMS, CRM/email, marketing automation, paid media, SEO, UX/CRO and analytics.
• Owned a £2m digital budget and agency/vendor ecosystem, prioritising investment across channels and platforms against customer acquisition, commercial performance and ROI.
• Assessed and coordinated agencies, developers and technology partners across multiple brands and concurrent workstreams, setting priorities, governance, briefs and delivery expectations.
• Led CRM and marketing automation improvements spanning segmentation, personalisation, automated journeys and lead nurturing, using GA4, behavioural data, funnel analysis and A/B testing to improve conversion.

Digital Marketing Manager at Workspace Group (2018-08 – 2021-05)

• Led multi-channel digital strategy across websites, Google Ads/PPC, Meta paid social, SEO, CRM/HubSpot and CRO for a complex multi-site portfolio, improving qualified enquiries and revenue performance.
• Personally built and optimised a hyper-local Meta acquisition campaign using geo-fencing, lookalike audiences and creative/message testing, reducing cost per enquiry by 30% while increasing lead volume.
• Partnered with Sales, Operations and commercial stakeholders to translate business needs into audience strategy, campaign journeys and digital activation aligned to enquiry and revenue goals.
• Introduced tracking, reporting and attribution frameworks and led landing-page CRO, using funnel insight to improve conversion, marketing efficiency and ROI.

Digital Marketing Manager at Lane Clark & Peacock LLP (2017-10 – 2018-06)

• Led B2B digital marketing across website, CRM/email, paid social, PPC, display, SEO and content, coordinating integrated activity against business-development priorities.
• Managed audience segmentation, email/content distribution and multi-touch nurture journeys, strengthening relevance, engagement and conversion across digital channels.
• Evaluated and implemented digital tools including SEMrush and Smarp, strengthening search insight, content distribution, platform adoption and digital capability.
• Produced performance reporting across website, email, search, paid media and lead KPIs, translating data into clear optimisation and investment recommendations.

Digital Marketing Executive at JLL (2014-10 – 2017-09)

• Managed paid social campaigns across multiple platforms within JLL, testing creative, messaging, targeting and audiences against engagement and acquisition objectives.
• Managed SEO, content and website performance for JLL UK, using keyword, search and audience insight to improve organic visibility, on-page optimisation and qualified traffic.
• Managed PPC budgets and pacing, tracking spend, traffic, leads and conversions to improve cost efficiency and maximise ROI.
• Managed JLL UK's corporate website content and structure, delivering hands-on CMS management, page creation and updates, on-page SEO, UX improvements and technical coordination.
• Coordinated external agencies and internal stakeholders across PPC, web, SEO and analytics, managing briefs, delivery, performance and expectations within a complex global matrix organisation.
• Translated Marketing and Business Development requirements into website enhancements, campaign journeys, content, analytics and reporting priorities across the UK digital estate.

Online and Digital Marketing Assistant at Wenta (2011-10 – 2014-10)

• Configured goals and funnels in Google Analytics and monitored customer journeys to identify conversion opportunities and support continuous optimisation.
• Managed and optimised Google Ads and Microsoft/Bing Ads campaigns, using spend, CTR and conversion data to improve acquisition efficiency and ROI.
• Planned and delivered segmented CRM/email campaigns via DotMailer, using audience-specific content and analytics to improve engagement and nurture performance.
• Coordinated campaigns across social, email, websites and blogs, creating and publishing clear audience-focused content across digital touchpoints.
• Managed WordPress content, technical/on-page SEO, metadata and keyword optimisation across three websites to improve organic visibility and user journeys.
• Managed external developers and designers, translating marketing requirements into briefs and coordinating specialist technical, content and creative delivery.
• Delivered a new website within budget and ahead of schedule, coordinating content, development, stakeholders and external partners through launch.

BA/BSc Joint Honours in Business, Marketing and Computing – University of Hertfordshire (2007-09 – 2010-05)

A Levels BTEC Business National Certificate – Barnet College (2005-09 – 2007-07)