Kathryn Cave

15 + years' experience as a B2B journalist, editor, copywriter, and strategic content leader working across publishing, agencies, and a major brand.

Content specialist, brand - Nokia

(2023-07)

Driving reputation content within a strategic brand team. This included building corporate narratives and bringing them to life with publications like Bloomberg and Financial Times.

• Launched 'Futurists in Residence' Nokia's first influencer programme which doubled engagement across their benchmarks
• Worked to impact Nokia's reputation score by 20% with the goal of showing enterprise audiences that Nokia is relevant today (and not a dead phone vendor)

Managing editor, thought leadership - Nokia

(2021-07 - 2023-01)

Overseeing a pan-Nokia thought leadership programme and acting as Editor in Chief of owned channel, Insights.

• Ran pan-Nokia editorial board and worked as part of cross-functional team to oversee thought leadership
• Developed and iterated pan-Nokia podcast from audio to video, through separate three identities, to support evolving business goals

Freelance journalist, copywriter and content director - Various B2B

(2020-03 - 2021-07)

Worked across numerous writing, editing and strategic projects including acting as interim editor for security title, SC Magazine.

• Delivered site strategy and market expansion consultancy for B2B retail news site, Retail Gazette
• Go-to webinar and podcast host for Haymarket's SC Magazine

Content director, HP Inc. - Redwood BBDO

(2018-03 - 2020-02)

Worked as editorial and creative lead for $1.3M HP Inc. account at Omnicom's content marketing agency, Redwood. Acted as tech specialist within the agency and providing consultation for other clients.

• Built and tapped into extensive freelance network of over 100 specialist technology journalists with European experts in seven languages
• Account grew by over 100% in two years

Editor-in-chief - IDG Connect

(2009-08 - 2018-03)

Started an award-winning global tech blog in May 2010 which expanded into a full editorial publication commissioning journalists based in over 25 countries.

• Built a publication and team from the ground up
• Won eight awards for site and strategy
• Conducted investigation into bullying in the IT industry

Copywriter - Prompt Communications

(2008-07 - 2009-08)

Wrote and project managed content for technology and business clients like Oracle, Yell and Apache Software Foundation.

Copywriter - Fleet Street Publications

(2007-02 - 2008-07)

Produced long-form direct mailers to promote health, finance and business publications.

MA - Creative Writing - Birkbeck (2027)

BA - Classics - University of Warwick