Solis HR Solutions, Remote, Freelance (Social Media Strategist) May 2024 – Present
- Crafted detailed audience personas based on demographic, psychographic, and behavioural data to refine brand messaging and engagement tactics
- Formulated comprehensive brand guidelines encompassing visual identity, tone of voice, colours, fonts, mood boards, and more
- Designed compelling visual content using Canva and Adobe Creative Suite for social media platforms such as
LinkedIn and Instagram
- Carried comprehensive research and developed in-depth industry reports that positioned the company as an industry expert, resulting in a 13% increase in inbound inquiries
Braemac, United Kingdom, Full-time (Inside Business Development Representative) March 2024 – May 2024
- Collaborated closely with the Managing Director and cross-functional teams to develop effective sales strategies
- Identified senior executives through in-depth research and initiated conversations to effectively discuss the company’s capability to align with their technology needs
- Generated and qualified leads to pass on to field-based account managers, contributing to the overall sales pipeline
- Followed up with clients post-meeting to address any concerns and gather feedback, leading to improved customer satisfaction
Deliveroo, United Kingdom, Full-time (Sales Development Representative) July 2023 – November 2023
- Demonstrated a passion for understanding clients’ evolving needs, personalised the communication and cultivated effective negotiation tactics, improving sales conversion rates by 20%
- Surpassed monthly conversion targets by successfully transforming an average of 15 opportunities into closed deals
- Optimized lead management processes by leveraging Salesforce to meticulously maintain and update a database of 300+ leads, resulting in a 25% improvement in data accuracy and completeness The Lifedu, India, Internship (Creative Content Writer) July 2021 – September 2021
- Developed compelling and engaging social media content (Instagram, LinkedIn) and website content, in close collaboration with the CEO and CDO
- Devised campaign ideas and strategies for the company to engage a targeted audience including, but not limited to, 12 –20-year-olds, most vulnerable to mental health issues, increasing the number of followers on LinkedIn by
7%
- Co-ordinated and strategized effectively with the team on upcoming marketing projects
Great Indian Ocean Links Shipping, India, Full-time (Marketing Executive) August 2020 – July 2021
- Contributed to the creation of marketing materials, including brochures and presentations, to effectively convey the company’s services to clients
- Conducted market research to identify and target clients that had a substantial need for our products, resulting in a 30% increase in the conversion rate of leads into clients
- Achieved KPIs by consistently meeting sales targets, fostering customer loyalty, and effectively communicating the product value proposition
- Coordinated trade shows and client events, enhancing brand visibility and generating new business leads
Solis HR Solutions, India, Part-time (Content Producer) April 2018 – August 2020
- Created and edited engaging blog posts, articles, and social media updates, maintaining brand consistency
- Carried comprehensive research to facilitate content creation and brand strategy
- Monitored and analysed content performance using Google Analytics and social media insights to refine and improve future content
- Coordinated with cross-functional teams to align content strategies with business goals, enhancing overall marketing effectiveness
