Kehinde Bali

ACA qualified commercially minded insurance professional with experience spanning proposition management, business partnering, market analysis, performance reporting, change delivery and insurance audit. Currently a Proposition & Service Lead at Liberty Specialty Markets, responsible for developing client propositions, supporting broker engagement, market analysis and business growth initiatives through collaboration across Underwriting, Claims, Distribution and Risk Engineering teams to deliver client-focused solutions that drive retention, growth and service excellence. Strong analytical capability developed through finance, insurance and market-facing roles, with a proven track record of leveraging data, market intelligence and performance insights to support strategic decision-making, identify growth opportunities and improve business outcomes.

Experienced in developing executive-level reporting, competitor benchmarking, market analysis and business intelligence solutions, translating complex information into clear, actionable recommendations for senior stakeholders. Skilled at building and managing relationships across diverse stakeholder groups, including underwriting, claims, finance, distribution, executive leadership and external partners. Recognised for combining commercial acumen, strategic thinking and strong communication skills to influence decision-making, deliver change and drive continuous improvement within regulated insurance environments.

Brings a unique combination of client-focused proposition expertise, insurance market knowledge, analytical problem-solving and cross-functional leadership, with a strong interest in portfolio performance, market trends, business development and profitable growth.

Proposition & Service Lead - Liberty Specialty Markets (LSM)

(2026-01)

• Lead the development and management of service propositions across LII, collaborating with Underwriting, Claims, Distribution and Risk Engineering teams to deliver solutions aligned to client needs and business strategy.
• Produce high-quality proposition collateral, renewal submissions, stewardship reports and business development materials, supporting business retention, growth and profitable trading outcomes.
• Analyse client, market and trading insights to identify trends, growth opportunities and areas for service and proposition optimisation to identify opportunities for service enhancement, proposition optimisation and improved client outcomes.
• Partner with brokers, clients and internal stakeholders to strengthen relationships, understand evolving market requirements and support the delivery of strategic business objectives.
• Deliver data-driven insights and performance reporting to support decision-making, proposition development and continuous improvement initiatives.
• Drive service improvement and innovation initiatives, enhancing client experience while supporting business growth, operational effectiveness and long-term profitability.

Finance Business Partner - Liberty Specialty Markets (LSM)

(2025-01 - 2025-12)

• Partnered with senior stakeholders across 12 business functions to develop and challenge budgets aligned to strategic objectives, delivering insight-led recommendations through analysis of spend trends, cost drivers and business performance data.
• Conducted detailed analysis of third-party expenditure and operational cost trends, identifying opportunities for improved resource allocation and supporting commercial decision-making across the business.
• Produced regular performance reporting and variance analysis, identifying key trends, risks and opportunities and providing actionable recommendations to support business performance optimisation.
• Built strong working relationships with Underwriting and Reinsurance Finance teams, improving visibility of performance drivers and supporting data-driven planning and decision-making.
• Owned monthly headcount reporting and workforce analytics across front-office and support functions, delivering management insight to support resource planning and investment decisions.
• Led the automation of management reporting through collaboration with the Alteryx team, improving data quality, reporting efficiency and the availability of timely business intelligence.

Senior Finance Analyst - Legal and General Investment Management (LGIM)

(2022-10 - 2025-01)

• Led competitor benchmarking and market intelligence analysis, identifying emerging market trends, performance drivers and strategic opportunities, with findings presented to executive leadership including the CEO and CFO.
• Delivered weekly market and performance analysis to the CFO, monitoring changes in assets under management, revenue performance and broader market trends to support risk-based decision making.
• Partnered with business leaders and strategic initiative owners to analyse portfolio performance drivers, revenue trends and business activity, delivering data-driven insights to support profitability and growth objectives.
• Produced executive-level management information and performance reporting, transforming complex data into actionable insights and recommendations to support business performance optimisation and strategic decision making.
• Drove the development of data analytics and business intelligence capabilities through the creation of Tableau dashboards, improving access to real-time performance insights and enhancing management reporting.

Finance Change Accountant - Legal and General

(2021-01 - 2022-10)

• Led finance and reinsurance change initiatives, delivering system and process enhancements that improved reporting accuracy, data quality and business insight.
• Partnered with cross-functional stakeholders to implement regulatory and business change requirements, ensuring alignment with business objectives and governance standards.
• Supported the migration to a new Oracle-based finance platform, enhancing management information, reporting capabilities and data integrity.
• Improved reporting structures and insurance data frameworks, enabling more granular portfolio analysis and better-informed decision-making.
• Ensured reporting and data processes remained compliant with evolving regulatory requirements, including IFRS 17.

Insurance Audit Associate - KPMG

(2018-09 - 2020-07)

WRB Syndicate, MS Amlin, Domestic and General

• Analysed financial and operational data across major insurance organisations, identifying key risks, performance drivers and areas for improvement through evidence-based assessments.
• Engaged with senior stakeholders across multiple business functions to assess processes, challenge assumptions and provide insights that supported effective risk management and decision-making.
• Evaluated the design and effectiveness of business controls, delivering recommendations to strengthen governance, operational performance and regulatory compliance.

ACA Qualified - Chartered Accountancy - Chartered Accountants Ireland

PGCE - Mathematics - Birmingham City University

BA Hons - Philosophy, Politics and Economics - Lancaster University A Levels - Philosophy & Ethics, Politics, Economics, Mathematics

GCSEs - RE, Maths, English Language, English Literature, Additional Science, Science, Business Studies, ICT, Design & Technology, Spanish