Helen Bowers

Proposition Executive - RAC

(2021-07)

Created actionable improvements in churn and member value across all leavers.
Developed business cases to support activity and secured sign-off from business stakeholders.
Supported development of new propositions and communications for existing customers to help drive future customer loyalty.
Reviewed campaign performance with Insight teams, identifying improvements to optimise ongoing performance and working with cross-functional delivery teams to implement them.
Worked closely with channel management to improve key customer touchpoints, including breakdown roadside experience, membership Call Centre, and digital self-service, helping meet and exceed customer expectations and commercial targets.
Managed compliance-led activity to support the best possible outcomes for members.

Proposition Development Executive - Aviva

(2014-01 - 2021-04)

Supported Senior Proposition Development Manager(s) to ensure propositions were compliant, with issues understood and managed through to resolution.
Managed and supported initiatives and implementations to optimise competitive positioning, including efficiency, profitability, and retention throughout the product lifecycle.
Analysed end-to-end propositions across product, e-commerce, operations and distribution to measure effectiveness, identify strengths and weaknesses, and create opportunities for enhancement.
Helped define and drive workplace proposition development through a Customer Led Propositions (CLP) framework from inception through implementation.
Built and maintained strong understanding of workplace propositions, including customer needs, segmentation, delivery, and value.
Developed constructive and sustainable relationships with internal subject matter experts and stakeholders to optimise workplace propositions and maintain a market-leading position.
Worked with distribution, digital and marketing teams to ensure new promotions launched to market were timely, clear, appropriate and market leading.

Marketing Executive - Friends Life

(2011-09 - 2014-11)

Managed delivery of product-specific and promotional client literature using appropriate systems and controls.
Identified and managed risks using judgement, influencing skills and business understanding, keeping stakeholders informed through to resolution.
Supported proposition activity to ensure communications were appropriate, on brand and aligned with wider strategic requirements.
Provided support, guidance, training, and development to colleagues.
Led development of the literature suite supporting the new Friends Life Master Trust proposition, helping keep the proposition aligned with the marketplace and meet the expectations of major clients.

Scheme Administrator - AXA

(2005-03 - 2011-09)

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