Khushi Sharma

A recent graduate with a Master's in Promotional Media: Marketing, Advertising and PR from Goldsmiths, University of London, I have a keen interest in how Marketing and Brand Communications provide a voice to brands to effectively communicate their messages, especially in the ever-evolving space of social media. In a world where headlines meet hashtags, my inquisitive mind drives me to stay updated with the latest news trends. My goal is to contribute meaningfully to the industry by mastering the intricate balance between news, media, brand and communications.

Copywriter, Now-u

Apr 2023 – present

• Create copy of social issues on Instagram, LinkedIn, Facebook, Twitter and the Now-u website blog.
• Create content, test, highlight issues and provide suggestions on improving the interface and structure of the app in its development phase.
• Plan and implement social media campaign content.

Oct 2020 – Dec 2020

• Managed the communication of the CMO with the public, focusing on gaining insights to further facilitate the brand-building campaign.
• Diligently addressed local challenges and initiated development efforts by coordinating with departments across different New Delhi localities to ensure seamless execution of development project tasks.
• Accelerated and resolved 300+ critical issues for the Local Area Development Department of the Government of Delhi.
• Communicated with 600+ complainants to gather data and convert them into insights for future campaigns.

Jun 2019 – Aug 2019

• Conducted field research data across 10+ online retailers for B2C model and consumer behaviour mapping to identify the purchase enablers of the readership.
• Recommended a marketing plan based on the data collected across online retailers including SEO on e-commerce giants like Amazon and Flipkart, and an increase in social media presence before the launch of the book, Jeewan Smriti by Ved Prakash Kamboj.
• Organised the launch of the book in a regional literary event instead of mainstream events for an increased reach to the target audience.
• The sale of the products online on e-commerce platforms went up by 15% due to increased visibility.

MA Promotional Media: Public Relations, Marketing & Advertising, Goldsmiths, University of London

• The academic project constitutes a comprehensive media and political campaign for the social issue of Free School Meals, a 7-day digital festival as a brand campaign and a holistic tourism campaign for Serbia.
• Domain expertise in Media and Political Campaigning, Creative Social Media, Understanding UK Media Industries, Changing Fields & Contexts and Campaign skills and Techniques.

• Gained practical experience in content strategy, paper presentation, and academic and essay writing. Worked for the editorial team of the bi-annual newsletter and the social media marketing team of the Literary Association