Mat Fox

Award-winning innovative Executive Creative Director with 20+ years of experience across advertising, branding, influencer and AI-enhanced creativity. I've led transformative campaigns for Nike, PlayStation, Adidas, Heineken, Google, and Meta, crafting narratives that drive engagement, brand growth, and revenue impact.

With expertise in integrated marketing, brand storytelling, and strategic messaging, I specialise in turning complex challenges into clear, compelling, and results-driven work. I’ve managed large-scale creative teams, optimised workflows with AI, and spearheaded global campaigns that have shifted brand perceptions and increased customer retention.

As a seasoned Creative Director and Head of Copy, I thrive at the intersection of strategy, creativity, and leadership. With extensive experience across advertising, branding, and digital innovation, I have led teams in crafting compelling narratives, developing integrated campaigns, and driving measurable success for global clients.

My expertise lies in turning strategic insights into bold, original concepts that work across the entire comms mix—digital, social, retail media, and beyond. I have a proven ability to write compelling copy, shape visual storytelling, and oversee campaign execution to ensure high-impact results. Just as importantly, I enjoy the challenge of presenting ideas, winning over clients, and building lasting relationships that fuel creative success.

Beyond the work itself, I’m passionate about mentoring teams, fostering a culture of collaboration, and pushing creative boundaries. I have successfully managed and developed high-performing creative teams, implementing process improvements and AI-driven efficiencies that elevate both quality and productivity.

BA Hons (2:1): Media Studies at West Surrey College of Art & Design.