Kimberley Chandler
Social media executive
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About
Experienced Paid Social Media Executive with a proven track record of working in both B2B and B2C. Skilled in Paid Advertising, Google Analytics, Social Media Marketing, Microsoft Office, Adobe Photoshop,
PPC, Video Creation, Copywriting and Email Marketing.
Experience
Creating and planning social media content for Facebook and Instagram
- Developing a monthly social media calendar
Setting up paid social media advertising campaigns, writing ad copy, monitoring results, A/B testing and managing a budget
Social media management
- Digital advertising
- Content creation
- Copywriting
- Email marketing
•Marketing analytics
- Photoshop
•Video editing
•Creating briefs and working with graphic designers to create design assets
•Producing product, social media and email content copy
•Researching and keeping up to date with trends and competitor analysis to identify opportunities to constantly improve social media performance
- Working with senior management to achieve performance goals •Compiling a monthly paid social media report to ensure that marketing goals are met
- Creating video content for social media platforms using CapCut and Canva
- Assisting with image design using Photoshop
•Designing and crafting Pinterest pins and boards to enhance organic brand awareness
•Assist in public relations efforts by collaborating with other brands for marketing campaigns
•Ensuring that brand identity and tone is consistent over all social media platforms
Education
Bachelor of Commerce in Marketing Management