Krista Le Beau

• Excels at running a team, structuring workflow, managing revenue, monitoring P&L, driving upsell activity and promoting both business growth and team development
• Analytical and structured in corporate planning, internal communications, campaign management and new business opportunities

• Communications, marketing, PR and business professional with 22 years’ experience 
• Strong B2B and B2C PR and marketing agency background, specialising in technology and digital as well as a myriad vertical sectors, including health, retail and education

• Skilled and structure proposal writer
• Consistently excels company and client targets
• Confident at networking, pitching and presenting

• A personable, fair leader with high yet realistic expectations
• Motivational and able to spot potential within a team

• A positive, motivated, skilled and experienced communicator and business person
• Excellent organisational skills and immaculate attention to detail
• Ability to plan for and foresee the best outcome of a situation, with a good ‘feel’ and common sense approach
• Adaptable to face-paced situations and varying personalities alike
• Excellent relationship building with clients, prospects, colleagues, team and suppliers

In my two most recent roles within my current employer, my responsibilities have included, as Managing Director:

• Overall responsibility for the day-to-day running of the business
• Strategy and direction planning with open communication with the shareholders and wider company
• New business acquisition and execution of the accompanying sales strategy
• Running P&L, forecasting, billing, cashflow, payroll, suppliers and budgeting and analysing data from these for review and next steps business planning
• Reviewing billing models and working practices to drive efficiencies and increase profitability
• Resource planning, senior team management, escalation point for HR issues
• Client liaison - consultancy, strategy, upsell, networking and retention
• Creation and maintenance of a strong and rewarding company culture where people feel valued, listened to and enjoy being a part of.

• Co-running a 10-strong account delivery team working across circa 22 clients ranging in monthly retained fees from £1.5k - £25k to ensure the effective delivery of all client marketing campaigns
• Responsibility for handling £75k of client retainer income revenue per month against the organisation’s £100k monthly billing target, as well as project activity additional to this
• Involvement and decision-making in account and people allocation company-wide
• Up-selling outside of client contracts to drive upside revenue into the business through project-focussed work such as research, events and exhibitions, re-brands, websites, merchandise, photography, advertising, additional content and design assets
• Responsibility for month end billing and forecasting
• Account Direction in terms of client marketing campaign management and strategy, encompassing day-to-day account activity and client liaison, quality control of all written materials, pitching of materials, coverage generation, frequently driving contribution to publication/website features, driving targeted responses to articles and blogs, monitoring press coverage levels, client events, reporting, leading PR update meetings and developing social media strategies for clients
• Escalation point of contact for clients requiring crisis PR or marketing consultancy 
• Team management in terms of individual development, progression and training 
• Advising clients on the wider marketing strategy offering advice on marketing spend and ROI
• Liaison with and management of external suppliers 

Further Education (2000-2002): Alton College, Alton, Hampshire | 6 x A/AS levels A-C

School (1995-2000): St Peter’s Catholic Comprehensive School, Merrow, Guildford | 9 x GCSEs A-C