Laura Stevens

A driven digital media professional with 18 years of experience encompassing driving digital strategy from an agency position both B2B and B2C and leading in market expertise as a product specialist. I have worked as a senior account manager within a programmatic tech scale up, as an experienced programmatic intermediary on an agency to agency basis and I am currently a senior technical account manager for a telco DSP.

Senior Technical Account Manager at BLIS (2025-02 – Present)

• Leading the client services team in the north, managing two account managers
• Working closely with the sales and ops teams to ensure all bookings converted into fully delivered revenue
• Identifying areas for incremental growth; pushing for repeat bookings and revenue expansion
• Working with the wider CS team in London to identify areas for cross sell, up sell and strategic development

Digital Account Manager at TOTAL MEDIA (2024-01 – 2025-01)

• Leading the digital display activity across E.ON, BMW and Paysafe B2B and B2C
• Leading Linked in set up and execution for Paysafe B2B
• Forecasting quarterly budgets and campaign reporting
• Client relationship building and management

Freelance Copywriter at Mountain Peak Copywriting (2023-06 – 2024-01)

Experience writing blog posts, web pages, articles, emailers for a variety of topics ranging from women in business, dating, AI and video. Extensive writing for Marketing Consultancy Wildflowers of London -. Writing for my own lifestyle blog -

Enterprise Partner at OPEN PARTNERS (2022-05 – 2023-06)

• Running the agency to agency Enterprise department; a programmatic intermediary for agencies without in house capability
• Building strong relationships with key personnel at independent agencies
• Planning all programmatic display and video campaigns in line with client objectives across multiple DSPs and ensuring the trading team delivered to target

Account Director at WILSON COOKE UK (2020-11 – 2022-05)

• Coordinating a select team of specialists across PPC, social, content and SEO to deliver best in class campaigns for B2B and B2C clients across 16 accounts
• Knowledge and understanding of all elements in the marketing mix – display, programmatic, PPC, social, email, SEO and content
• Planning and analysing the channel split for each client, based on the monthly retainer, across social, PPC, SEO, outreach and content, dependent on KPIs

Digital Client Services Director at AFFECTV UK (2017-11 – 2020-03)

• Continually developing partnerships with key stakeholders within agencies and brands to grow revenue from existing clients
• Demonstrating a thorough understanding of all key clients' business through the identification of key target audiences, key competitor activity and accurate interpretation of data and insights

Insights and Trade Marketing Manager at BRAVE BISON UK (2016-03 – 2017-10)

• In market product resource for the sales team on the influencer marketing space to drive the strategic vision for clients focusing on advertiser and agency adoption, retention and reactivation
• Driving cross departmental relationships through sales, creative and ad ops to ensure a cohesive go to market strategy for multiple clients based on new and fresh approaches to meeting changing audience needs

Video Specialist at EXPONENTIAL UK (2014-12 – 2015-12)

• Drove specialist in market knowledge and subject matter expertise across the video space to reinforce the sales team in face to face client consultations
• Facilitated training workshops to provide thought leadership and expertise of the video product to the sales team

Digital Trading Manager at ZENITHOPTIMEDIA UK (2013-05 – 2014-11)

• Owning the end to end client relationship from brief to delivery, leading the development, execution and data driven measurement of digital and mobile marketing campaigns and budgets for brands from a B2C perspective

Senior Digital Planner Buyer at MEDIACOM UK (2008-01 – 2013-01)

• Lead planner and buyer across VW automotive tactical platforms, pushing cost per lead propositions to drive conversions for the client

MA in Marketing – Liverpool John Moores University

BA in English Literature – The University of Birmingham

A-Levels – The Belvedere School