Leslie Johnson

Multimedia Designer and Marketing Consultant with more than 10 years of experience across social media, digital marketing, brand development, video, photography, graphic design and communications. I combine strategic thinking with hands on content production, helping organisations turn their purpose and ideas into clear, engaging campaigns that connect with the right audience. My background includes public sector, healthcare, community, technology and commercial environments.

I have planned campaigns, managed digital channels, promoted events, developed brand systems and used performance data to improve content. I also advise start ups and growing businesses on positioning, marketing priorities, websites and the practical content needed to build visibility and trust.

Freelance Multimedia Designer & Creative Consultant - Independent

(2024-01)

• Advise start ups and growing businesses on brand positioning, marketing priorities, audience messaging, websites and content planning.
• Develop brand identities, visual guidelines, social content, campaigns, websites, presentations, photography, motion graphics and video.
• Manage client projects from discovery and creative direction through production, delivery and ongoing marketing support.

Communications Officer - Crewe Town Council

(2026-01)

• Planned and produced social media, website, campaign, event and news content for a public facing community organisation.
• Created graphic design, photography and video for community events, public initiatives and stakeholder communications.
• Used channel and website analytics to report performance, identify effective content and recommend improvements.
• Campaign activity achieved Facebook reach of 125,739, with comments increasing by 88 percent, link clicks by 53 percent and website sessions by 20 percent.

Multimedia Creative - Overbury

(2022-01 - 2024-12)

• Managed multidisciplinary campaigns and communications across video, motion design, graphic design, photography, social content and presentations.
• Worked directly with senior stakeholders, briefed external creatives and reviewed work to maintain brand consistency and quality.
• Introduced Matterport 360 VR as a new presentation format and contributed creative work to a successful £1.2 million Odeon contract.

Film & Graphic Designer - Warrington & Halton Teaching Hospitals NHS Trust

(2021-01 - 2022-12)

• Created public campaigns, social content, website material, video, photography and motion graphics within NHS brand standards.
• Collaborated with stakeholders to translate health information into accessible content for diverse audiences.
• Produced targeted campaigns that increased public engagement by approximately 25 percent.

Media & Marketing Officer - Caribbean & African Health Network

(2021-01 - 2022-12)

• Produced social, digital, video, print and community campaign content supporting health awareness and public engagement.
• Developed regular Health Hour content and worked directly with communities and stakeholders to communicate important health information.

Content Designer & Training Specialist - Samsung

(2017-01 - 2019-12)

• Produced product launch, digital, video, motion and training content within a major global brand system.
• Adapted global assets for UK audiences and translated complex technical information into clear visual communication.

Motion Graphic Designer - Leasing Options

(2019-01 - 2020-12)

• Created automotive campaigns, social video, motion graphics, promotional content and digital advertising assets in collaboration with marketing and user experience teams.

Motion Designer - AdPod Network

Producing high volume commercial motion and video content for recognised consumer brands and tight broadcast deadlines.

HND - Multimedia Design - Manchester City College

HND / HNC - Graphic Design - Arden College