Ciara Baker

I'm a social media specialist with experience creating short-form social media content for leading UK dessert brand, specialising in engaging video for Instagram and TikTok. Alongside brand work, I've also grown my own social platforms through consistent, trend-aware content, giving me a strong understanding of audience engagement and what performs well online. Skilled in filming, editing, and content strategy using CapCut and Canva, I combine creative storytelling with a strong eye for visual design and branding.

Social Media Content Creator at Heavenly Desserts (2025-01 – 2026-01)

• Managed and created TikTok and Instagram content for a national dessert brand, producing short-form video aligned with seasonal campaigns, product launches, and brand moments.
• Planned content calendars, filmed in-store content, and edited trend-focused videos using CapCut and Canva while using performance insights to improve engagement and reach.

Freelance Social Media Manager at Cici Social (2025-01 – Present)

Founded a personal content platform focused on social media strategy, UGC, and creative content for small brands, artists, and independent businesses.

• Create and manage TikTok and Instagram content, including short-form video, promotional campaigns, and visual storytelling.
• Help clients strengthen their brand identity, grow engagement, and improve their online presence through trend-aware, strategic content.

Creative Strategy Internship at Venture Beyond (2025-04)

Completed an intensive e-commerce advertising programme focused on ad creation, audience research, and performance-driven content.

• Gained hands-on experience with Meta Ads Manager, MotionApp, and AI creative tools while collaborating on campaign concepts, editing, and final ad presentations.

Founder & Social Media Manager at Brontae Beau (2024-01 – Present)

Launched and managed a sustainable jewellery business, creating upcycled pieces while developing the brand identity across packaging, photography, and social media.

• Managed content creation and strategy for Instagram and TikTok, using platform insights to grow engagement, followers, and sales.

Social Media Assistant at Luce in Notts (2025-01)

• Created and managed TikTok and Instagram content tailored to platform trends and audience engagement, including repurposing high-performing content across channels.
• Conducted competitor and performance analysis to develop data-driven content strategies, contributing to a viral TikTok campaign that gained 100K+ views and helped a local restaurant sell out within three days.

Retail Assistant at M&S, Primark, Superdrug (2021-01 – 2025-12)

Worked in fast-paced customer-facing retail roles, developing strong communication, teamwork, and time management skills while balancing university studies.

• Gained experience in customer engagement, organisation, and problem-solving through daily operations, transactions, and stock management.

Creative Director / Social Media Manager at Various Music Artists (2023-01 – 2025-12)

Led the creative direction, filming and editing of promotional content for emerging artists.

• Created social media campaigns, Spotify Canvas visuals, and brand-focused content for Instagram, TikTok, YouTube and Spotify.

Filming Assistant / Camera Operator at Uncover Vintage (2024-01 – 2024-12)

• Assisted with filming, camera operation and styling, helping capture footage and support the creative vision throughout production.

Bachelor's Degree in Visual Communication – Leeds Arts University (2022-01 – 2025-12)

A-Level in Creative Digital Media, Art & Photography – Bilborough College (2020-01 – 2022-12)