Linards Berzins

Senior email & martech developer with 10 years building personalised, high-performing campaigns for global brands (Volkswagen Group, Virgin Media, O2, Hotel Chocolat) at up to 3 million recipients. Expert in HTML/CSS, JS, Braze, Liquid and cross-client render testing. Through Saulera I now build AI-assisted email and martech systems and others (second brain, email-hub, transportation system). Open to senior email/martech roles or project work. Remote or London, East Grinstead.

Senior Email developer

Merkle - Dentsu

August 2020 – June 2026 (Redundancy Effective June 4th, 2026)

• Developed and built drag-and-drop editable mobile friendly email modules in Taxi for Email using Liquid scripting, to target HTML elements, that enabling seamless customisation for client campaigns
• Created dynamic, multi-lingual (Europe), HTML content blocks with Liquid scripting in the Braze platform, incorporating user segmentation, custom attributes, and catalog creation to deliver personalised experiences
• Built dynamic, multi-variant components for HTML email templates in StoryStream
• Provided ongoing guidance and support to top-tier retail clients including SkyShowTime, Virgin Media, O2, Burgerking, Volkswagen

Group brands (SKODA, AUDI, SEAT)

• Provided demo’s for client and CRM team on functionality and implementation of developed modules in Taxi
• Ensured flawless email delivery by conducting thorough proofing and render testing in Litmus across multiple devices, minimising delivery issues and improving open rates
• Trained junior team members with tool stack when onboarding, and processes documentation
• Served as primary contact for clients and internal teams on Braze/HTML best practices, optimising template performance, ensuring industry compliance, and fixing problems to create better custom experiences

Email Developer

Ometria

August 2019 – August 2020

• Developed modular, block-based HTML templates for broadcast, automation, and transactional emails, supporting scalable campaign deployment
• Applied template logic using Jinja and Handlebars to display personalised content from Ometria’s Customer Data Platform (CDP),

boosting customer engagement through tailored experiences

• Created workflows, segmentation, and custom events for individually tailored customer journeys, driving higher conversion rates for retail clients
• Delivered ongoing guidance and support to top-tier retail clients including NOTHS, Hotel Chocolat, Paperchase, and made.com
• Guaranteed perfect email delivery by performing proofing and render testing in Litmus, ensuring cross-client compatibility and reliability
• Designed and tested preference pages and online forms to capture customer data, facilitating targeted marketing initiatives
• Manipulated JSON payloads in Postman to simulate API triggers, accelerating development cycles and improving efficiency

Email Developer

MRM - McCann

Sept 2018 – August 2019

• Created responsive HTML emails from scratch, implementing latest development best practices to achieve optimal performance across devices
• Collaborated on design and implementation suggestions for HTML emails, incorporating industry best practices to enhance visual appeal and functionality for clients such as Vauxhall and Direct Line Group
• Utilised marketing tools including Email on Acid for pre-QA testing, ensuring high-quality deliverables and reducing post-launch revisions

Email developer

Merkle - DBG

Dec 2016 – Sept 2018

• Built responsive HTML emails from scratch, applying cutting-edge development practices to support large-scale campaigns
• Leveraged marketing platforms such as IBM eMessage, Salesforce Marketing Cloud, and IBM Silverpop to deploy emails for clients including Audi, Skoda, SEAT, and Volkswagen Group
• Managed email distributions to audiences of up to 1.5 million recipients across the UK, achieving consistent delivery and engagement metricsHTML Email, Product Support associate

Rocketseed

Feb 2016 – Aug 2016

• Created and deployed email templates and campaigns using hand-coded HTML, inline CSS, or drag-and-drop editors, supporting diverse client needs
• Designed and developed HTML emails for clients such as British Red Cross and Manchester United FC, handling distributions of up to

90,000 emails per campaign

• Provided client support across the UK via email, telephone, and troubleshooting for email signature and banner issues, resolving inquiries efficiently
• Configured campaigns for email signatures to render correctly across various email clients, ensuring brand consistency
• Conducted new customer training and onboarding for in-house software, facilitating smooth adoption and reducing support tickets

Technical support

Brightcove, Inc.

July 2014 – Feb 2016

• Researched and replicated technical issues, communicating solutions directly with customers to resolve problems swiftly
• Delivered outstanding customer support via phone, live chat, and email, maintaining high satisfaction ratings
• Analysed technical trends and recommended enhancements to products and documentation, contributing to improved user experiences
• Contributed to online community and knowledge database with up-to-date solutions, enhancing self-service resources
• Collaborated with global support offices in the US, Europe, Singapore, and Japan, as well as international customers, to ensure seamless operations