
Lloyd Palmer
Senior Paid Media Consultant
Talent
London AreaMember since May 19, 2026
Paid Media
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Paid Media
About
Senior Paid Media Specialist with fifteen years in media. Clients have included - Under Armour, Marriott Hotels, Salomon, Samsung, Victoria's Secret, Bupa Global, Hartleys, Sun-Pat, PUSH Mind & Body, Cathay Pacific, Honda, E.ON, E.ON Next, Here.
Experience
Founding Director at Obedient Minds (2026-02 – Present)
- Founded a media consultancy that focuses on innovation and paid media solutions.
Head of Media at Digitas (Publicis) (2023-04 – 2025-11)
- Managing the heads of each paid discipline, including PPC, Paid Social, Programmatic and Affiliates.
- Managed hold co media deals to ensure maximum profitability for the agency.
Head of Paid Social at Digitas (Publicis) (2021-07 – 2023-04)
- Managed a team of 10 UK-based and 20 India-based team members.
- Managed key vendor relations and alpha opportunities within social.
Media Director Paid Social at Digitas (Publicis) (2019-02 – 2021-07)
- Responsible primarily for leading Marriott International's paid social campaigns across EMEA.
Founding Director at Obedient Minds (2017-12 – 2020-12)
- Provided Paid Social services as a consultant to SMEs.
Skills
Senior Paid Media Consultant

