Lloyd Palmer

Senior Paid Media Specialist with fifteen years in media. Clients have included - Under Armour, Marriott Hotels, Salomon, Samsung, Victoria's Secret, Bupa Global, Hartleys, Sun-Pat, PUSH Mind & Body, Cathay Pacific, Honda, E.ON, E.ON Next, Here.

Founding Director at Obedient Minds (2026-02 – Present)

• Founded a media consultancy that focuses on innovation and paid media solutions.

Head of Media at Digitas (Publicis) (2023-04 – 2025-11)

• Managing the heads of each paid discipline, including PPC, Paid Social, Programmatic and Affiliates.
• Managed hold co media deals to ensure maximum profitability for the agency.

Head of Paid Social at Digitas (Publicis) (2021-07 – 2023-04)

• Managed a team of 10 UK-based and 20 India-based team members.
• Managed key vendor relations and alpha opportunities within social.

Media Director Paid Social at Digitas (Publicis) (2019-02 – 2021-07)

• Responsible primarily for leading Marriott International's paid social campaigns across EMEA.

Founding Director at Obedient Minds (2017-12 – 2020-12)

• Provided Paid Social services as a consultant to SMEs.